November 27, 2012 — The Foundation for Chiropractic Progress (F4CP), a not-for-profit organization dedicated to raising awareness about the value of chiropractic care, recently issued a position paper, “A Safer Approach to Long-term Relief from Back Pain: Understanding the role of chiropractic care as the first option in providing drug-free, non-invasive effective back pain management,” that has resulted in significant media coverage.
The Baltimore Sun first reported the paper’s conclusion in a front-page article Nov. 5, 2012, followed by numerous syndicated versions within one week in high-profile media outlets in 12 states, including Chicago Tribune, Sun Herald, The Olympian, The Bellingham Herald, Centre Daily Times, Bradenton Herald, ArcaMax, The Sacramento Bee, Anchorage Daily News, Leader-Telegram, The Tribune, and Sentinelsource.com.
“This paper is designed to help Americans discover chiropractic care as the preferred first option for addressing back pain,” says Kent S. Greenawalt, chairman, F4CP. “As the public begins to re-examine the safety of more commonly used invasive care approaches, chiropractic care becomes an attractive conservative, drug-free, evidence-based choice. Accompanied by our advertising campaign in USA Today and The Wall Street Journal, the goal is to encourage individuals to try chiropractic before undergoing invasive surgery, taking prescription medications or epidural steroid injections.”
To further boost exposure, the F4CP will distribute a two-column print advertorial, social syndication and TV public service announcement at the national level. The central theme brings positive attention to the advantages of chiropractic care as the first logical option for back pain relief.
“The F4CP is pleased with the level of coverage this campaign has already achieved in such a short time period,” says Greenawalt. “Not only are we making a difference for our profession, but also providing patients with the care they need and deserve. With syndicated stories still getting pick-up in media outlets nationwide, we look forward to continuing to educate consumers about the value of chiropractic care.”
The F4CP has successfully generated billions of positive chiropractic media impressions through its public awareness campaign, which consists of press releases, advertorials, public service announcements, social media syndications, and advertisements. The F4CP relies solely on its professional support to continue to fuel this level of success.
Source: Foundation for Chiropractic Progress, f4cp.org