July 18, 2017 – The Foundation for Chiropractic Progress (F4CP) welcomes the National Board of Chiropractic Examiners (NBCE) as a Group Member. Using a collaborative, creative strategy, NBCE and F4CP are initiating a unique approach designed to secure F4CP member benefits at no cost to the new graduates of U.S. chiropractic programs: use of all marketing materials, a listing within the nationwide directory, access to practice-building webinars and toolkits, and much more.
A portfolio of the F4CP professional public relations, marketing and advertising tools are designed to help doctors open doors in their communities, build their practices, and explore positions at medical facilities and on-site corporate clinics.
“Group Membership brings significant value to each new graduate, and boosts opportunities for professional growth,” says Norman Ouzts, DC, executive vice president, NBCE. “These resources will help individuals to further educate their local communities about the benefits of chiropractic care, and concurrently enhance the range of opportunities that are available to them on a personal level. Graduates will discover a wealth of materials to help them take the next steps in their professional development.”
As members of the Foundation, graduates will receive and can utilize the following benefits:
- Basic listing in National DC Directory, which is linked to all national promotions;
- Print Advertisements;
- Educational public service announcements (PSAs) and/or videos available to stream in-office, on social media or at local community events;
- Positioning papers, advertorials and social syndications to help advocate for their practice;
- HTML Email campaigns;
- Social Media Accelerators – weekly social media postings to share with patients and the community.
All materials listed above can be customized by the graduate student with their clinic information.
“F4CP is delighted to work with NBCE and build resources that a new graduate can use to assist their first year of practice,” says Sherry McAllister, DC, executive vice president, F4CP. “Our NBCE Toolkit enhances the professional development process for each graduate, providing materials that are highly vetted, researched and documented. By utilizing these materials, new grads will increase consumer awareness, extending the F4CP campaign messages that chiropractic care is a safe, effective and a drug-free approach to pain management.”
