January 5, 2017 — Standard Process Inc., manufacturer of whole food nutrient solutions for the healthcare professional market, announced today the hire of John P. Troup, PhD, to be its vice president of clinical science, education and innovation. In this newly created position, Troup will be responsible for providing leadership and direction for new product development and scientific validation of products and practices and significant education advances for clinicians and patients.
“We are thrilled to have John Troup join Standard Process,” says Charles DuBois, CEO of Standard Process. “Dr. Troup’s excitement about our whole food approach, our commitment to organic farming, his appreciation for the legacy of Dr. Royal Lee, his expertise and experience in clinical education, and his foremost commitment to serving patients makes him the ideal person for this new and expansive role at Standard Process.”
Troup, whose prior position was Chief Science Officer and President Metaproteomics Research Division at Metagenics, Inc., is an internationally recognized leader in the field of nutrition science, health, and wellness. He has more than 20 years of experience in the strategic development and launch of science-supported products and education for practitioners and their patients. He brings to Standard Process a successful track record of innovation for growing product, brand and company revenues, and geographic growth.
“I joined Standard Process because it represents the future of nutrition,” says Troup. “My paradigm in health care and nutrition has really changed over the years. Sometimes it takes a while for science to catch up with empirical evidence and empirical observation. The great practitioners of our time in healthcare and medicine understood the patient intuitively, and could work with them by listening to what their issues were and understanding the underlying causes of issues and factors.”
Troup’s education in biology, human metabolism & bioenergetics, and his research, development, and product innovation experience is well-aligned with the legacy of Royal Lee, the founder of Standard Process.
“Like Dr. Lee who devoted his life creating solutions to counter nutritional deficiencies caused by industrialized food production and refined, processed foods, Dr. Troup is dedicated to discoveries to improve health through nutritional therapies,” says DuBois.
“Across the nutrition industry, there have been less than a handful of visionaries who have been advocates of a whole-food approach to nutrition and health,” says Troup. “Dr. Royal Lee is one of them. His legacy and heritage helps us define and stay on course with the future, and that presents a powerful opportunity.”
There were many reasons why Troup agreed to join Standard Process: the company’s commitment to quality and vertical integration, its commitment to holism and the care of patients, its commitment to advancing clinical practice through education programs, and its heritage of innovation as a driver for clinical success. He was also drawn to the fact that Standard Process is a family-owned business.
“Being a family-owned business demonstrates to me that the strong passion and commitment to patient and practitioner still flourishes,” says Troup. “In the sterile world of corporate-owned, corporate- driven companies, where profit is a primary motive, this commitment is harder to nourish. That is really the important advantage and differentiation for Standard Process that excites me. Ultimately, it shows the practitioner what is really important, and it’s the patient and the practitioner.”
Troup has also worked as vice president for Pfizer’s Nutrition Business Unit, President and CEO of HealthSpan Solutions’ Danone Medical Nutrition Strategic Initiative, vice president of Unilever’s Nutrition Discovery and New Technologies, Novartis Medical Nutrition, General Nutrition, and Director of Sports Medicine & Science at the United States Swimming at the U.S. Olympic Training Center.
Troup received his PhD in Nutrition Science and Metabolism from Marquette University, Milwaukee, Wisconsin (where Lee also received his DDS). An avid fitness enthusiast, Troup is married with two daughters.
Source: Standard Process Inc.