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Chiropractic Economics Buyers Guide: Increase patient engagement, communications

Chiropractic Economics Staff July 23, 2021

Patients will become interested in making informed decisions about their own health care when you increase patient engagement...

Patients will become interested in making informed decisions about their own health care when you increase patient engagement

One of the reasons infographics gained popularity is because they take complex topics or ideas and make them easy to understand. They use visuals (charts, images and other media) to help increase patient engagement, and express their points, processes or opinions.

This same benefit can be achieved in the health care field by using visual diagnostics, improving patients’ understanding so they are engaged in their own care.

Increase patient engagement for better patient care

In a report published by the Institute of Medicine, the authors note that “the delivery of care often is overly complex,” which can lead to “loss of information” and, ultimately, lower levels of care. Their suggestion is to change the way the health care system functions so that patients can experience better, more effective care. This can be accomplished using a patient-centered model, and one of the institute’s six “aims of quality” when taking this approach is to increase patient engagement.

When you increase patient engagement, patients will become interested in making informed decisions about their own health care. This makes practitioners and patients partners in the health care process and enables patients to retain control of their health care choices.

With a clearer understanding of both current and future health-related goals, patients will truly understand available
preventative and treatment options.

Visual diagnostics for patient engagement

Visual diagnostics are a great way to improve patient engagement. They make educating patients a simpler process. Your patients will be able to interpret the same information and data you use to make your recommendations and suggestions to patients.

Digital X-rays are more easily accessible and shareable with patients. Some EHR software will allow for X-rays to be stored with patient histories for better progress-tracking. There are also adjusting instruments that connect to a monitor that displays data such as where subluxations or problem areas are and outline patient progress over several visits.

Patient outcomes and retention are improved when you use visual diagnostics to facilitate patient understanding.

To learn more or see the latest products see the Chiropractic Economics Buyers Guide.

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Filed Under: Chiropractic Business Tips, Chiropractic Practice Management

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Chiropractic Economics Issue 16: Marketing and Communication Strategies