New Global Wellness Summit Trends report outlines surging U.S. aging market, Olympics wellness visibility
The Global Wellness Summit Trends Report, “The Future of Wellness 2020,” was released this week, touting the 10 trends shaping the future of wellness.
“The Global Wellness Summit (GWS) trends forecasting team predicts new directions in health and wellness — a mission it readily undertook over 15 years ago,” wrote Beth McGroarty, VP, Research & Forecasting, Global Wellness Summit. “No other forecast is based on the perspectives of so many experts worldwide, including economists, academics, futurists and the CEOs of international corporations from all related fields within the $4.5 trillion wellness economy.”
The surging 60+ market
For chiropractors catering to wellness and the aging U.S. population, in the article “Aging Rebranded: Positively Cool,” author Rina Raphael touches on the 60+ demographic and a buying power that will soon be unleashed in full force.
“The 60+ generation is aging radically different than previous generations,” Raphael writes. “Today’s retirees start businesses, run marathons and travel widely. With increased longevity and substantial wealth, they put a premium on health, wellness and nutrition. And yet this powerful demographic attracts only 10% of marketing budgets and less than 1% of global innovation.”
She notes that in the U.S. and Japan “Boomers” control the highest percentage of disposable income. The “silver economy” is rapidly increasing as the World Health Organization predicts the 60+ population will nearly double by 2050 from 12% to 22%.
“Four years ago, nobody would take our call. They fled from us,” said David Harry Stewart, CEO and founder of Ageist, a Los Angeles-based media company and consulting firm specializing in older markets. “[Our age group] was what they didn’t want. But now, it’s quite the opposite. These companies are noticing these people are really cool.”
Olympics to broadcast wellness message
And as the chiropractic industry prepares to run TV ads promoting chiropractic during the 2020 Tokyo Olympics in the U.S. for the first time, the article “Connecting through the Olympics to the World” says that “Along with the billions watching through global media, the expected 600,000 overseas visitors to the July–August 2020 Tokyo Olympics will see more than just the sports events.”
Jon Omori, the Tokyo-based special advisor and coordinator for the US Olympic Committee comments: “Beyond the sports stadiums, visitors will experience Olympic standard focus and dedication in everyday activities in Japan.”
The article states, “We believe the Olympics will reveal the holistically whole of J-Wellness and Japan’s irresistible comprehensive culture of wellness. The resulting benefits to global wellness are expected to make the upcoming Olympics the most consequential ever.”
Other Global Wellness Summit trends
Focus Shifts from Sleep to True Circadian Health; a $432 billion sleep market and we’re still nor sleeping; circadian biology; circadian & sleep misconceptions; circadian travel; circadian lighting; thermal wellness, the circadian diet; the future.
Aging Rebranded: Positively Cool; age-friendly cities.
J-Wellness (Japan); connecting to the world, connecting to others; connecting to technology; connecting to nature; connecting through the Olympics to the world.
Mental Wellness and Technology: Rethinking the Relationship; the (virtual) doctor will see you now; brave new innovation; the norm to come; big tech and mental health.
Energy Medicine Gets Serious; discoveries about the “energy body” will disrupt medicine; managing negative energy; more “high energy” wellness destinations; energy futures.
Organized Religion Jumps into Wellness; Pope Francis and health and wellness.
The Wellness Sabbatical; conceptual framework.
The Fertility Boom; leveraging tech; the experience market; the next step.
Wellness Music; fueling the trend; aspects of the trend; the future.
In Wellness We Trust: The Science Behind the Industry; media as wellness watchdog; industry as wellness watchdog; government as wellness watchdog; empirical evidence as wellness watchdog.
To read the full report go to www.globalwellnesssummit.com/wp-content/uploads/2020/01/GlobalWellnessTrends2020.pdf