Full Access: How to Appear Multiple Times on Google’s First Page

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Daniel: Good afternoon, everybody. Nice to be with you here and welcome to the Tuesday Webinar Series, “Chiropractic Economics” Webinar for doctors of chiropractic. I’m Daniel Sosnoski, the editor-in-chief of “Chiropractic Economics”. And today’s webinar, “How to Appear Multiple Times on Google’s First Page?” is sponsored by ChiroMatrix and, as always, our program is being recorded. It’ll be archived at “Chiropractic Economics'” website, chiroeco.com/webinar, for one year.

Our expert is onboard here today to speak with you. And when this presentation is complete, we will follow with a question and answer period. You can submit questions throughout the presentation by clicking on the appropriate icon on the right side of your screen. Our presenter today is Ali Nikoopour. He is the business development manager for ChiroMatrix and he has helped hundreds of chiropractors become dominant players in their local markets. He’s here to help you understand the techniques and strategies available to get your practice rated highly on search engine results.

Ali, thank you for taking the time to participate in our webinar and for sharing your expertise in search engine optimization, and helping our audience understand how to land on Google’s page 1 when patients are searching, and thereby increasing their exposure and appeal. Before we get started, Ali, please give us a brief background on yourself and your work with ChiroMatrix.

Ali: Yes, thanks for having me, Dan. I’ve been with iMatrix for a little over five years. But, my background has been originally in marketing and search engine optimization for nearly almost 10 years now. So, what I do, I specifically help work in the chiropractic industry to help small to mid-size business owners achieve goals, increase patients revenue and basically help their business grow from an online standpoint as well as help communicate any sort of partnership they might have with any local state chiropractic association.

Daniel: Okay. Well, it sounds like you know your stuff. So, if you may, please go ahead and begin your presentation.

Ali: Yes. Thank you, everyone, for participating. Again, my name is Ali Nikoopour. I am the business development manager for ChrioMatrix. To give you a little brief history on who ChiroMatrix is, we currently have over 12,000 clients worldwide. It’s said one out of every eight chiropractor uses our services, and I’ll go into details why.

ChiroMatrix was founded in 2002 in Sunny San Diego, California. So, we’re now on our 16th year which gives us a tremendous advantage, makes us very well expertise, if you will, in the industry because of how long we’ve been around, the ins and outs, and the things that we’ve learned throughout that entire process. We probably hold an A+ with the Better Business Bureau. Something that we’re very proud of is our retention rate with our 12,000 plus clients. We currently hold a 94% retention rate. That means the majority of people who sign up with our services get a website with us, stick with us, and our whole goal is for us to be the first and last stop for a website until the day you retire. We don’t want people bouncing around from online marketing company to online marketing company. We really want to be a one-stop shop and help grow your practice, like I mentioned, till the day you retire.

Something very important in the procedures that we pride ourselves on is we are a Premier Google AdWords Partner. And what that means is it’s not something you can buy or purchase. It’s something that has taken years for us to achieve. Now some companies are Google Partners, but we have the highest distinction on there which is their Premier Google Partnership. And essentially what that means is we are constantly talking to Google, getting access to their algorithm changes. Some of the most frustrating things for people when it comes to online marketing and search engine optimization in regards to ranking on Google’s search results is that you have to adhere to Google’s various multiple different rules, guidelines, policies, and their everchanging algorithms. They make almost one change a day to their algorithms. So, having that Premier Google Partnership allows us to receive that algorithm, change that information first before other people such as competitors or even the public catch wind of it. So, we’re always staying ahead, being proactive for our clients, and making those changes based on Google themselves recommending those changes to us.

This is our office here. Like I mentioned, we’re here in San Diego. We do travel to nearly every big and even small chiropractic convention in the United States. So, if you’re attending one, chances are good that we’re gonna be there so please stop by our booth. If you have any questions in person, we have very knowledgeable reps that we send out. They’ll be happy to answer any questions as well as give you kind of a more one-on-one consultative webinar on seeing where your practice is online and how we might be able to help improve that.

Now moving forward, these are some of the things that we’re gonna be covering today in this presentation. The first one is an overview of a search engine results page. Second is why we all strive for page 1 on Google. The third is using PPC, which is pay-per-click advertisement, to secure the top three spots guaranteed on Google. Number four is using organic optimization to populate multiple results; ergo showing up multiple times on page 1, not just once. The fifth is increasing your exposure and your appeal. The sixth is why combining efforts boost visibility in more ways than one. And then the last of it is our personal methods for first-page success.

Dive in right into the first slide. This is the anatomy of Google’s first page. There’s three sections on every page of Google search results. The first is a PPC ad, a pay-per-click, and that’s where you, on the very top, will see those little ads that say “ad” on it above everything else. That’s the PPC ads. The second spot that you’ll see is the Google local my business listings. This is essentially the map section, which includes your location, any and all reviews that you might have for your practice, the hours, and of course a link back to your website. And then the third section, which is probably the most tricky and difficult section, is the organic search results just below the map section. And since I’m a visual person, I would like to show you exactly what I am talking about so that you guys can get a better understanding.

I did a little search “chiropractor here in San Diego, CA”. Typical search most people would do in their city and state. I wanted to show you the three areas I was just mentioning. The first top section, as you see, is the PPC ad. You notice that because there’s this little ad box right here. It lets you know that this is an actual ad that somebody paid to be up here. That’s the first section. The second section is that local section, the map section that I mentioned, that includes all your reviews, your times, your hours, location. This essentially deals with Google Plus. You cannot be on this section unless you have a Google Plus page and I’ll go a little bit more into that a little later, but essentially Google Plus is Google’s version of Yelp or even Facebook. It’s their social media outlet. It works the same as Facebook and any other one, but since Google is very dominant in the online marketing space, they incentivize and essentially force people to use their platform if you wanna be found on this map section. The third and final section, like I mentioned, a difficult one, is organic. Everything here is organic. You can’t pay to be there. The only way you can show up here is essentially through domain authority, the amount of time you’ve been active online, and that certain things that you’re doing, those little algorithm things that Google’s looking for will depend whether or not you show up here in this organic section. And of course the number one goal is to be somewhere on page 1 preferably multiple times. You want to be on the maps, even organics, and if of course it’s within the budget, even the ads at the very top.

Let me go back to the slides here. Diving into the second slide, why we all strive for page 1? Seventy-five percent of web users do not go past page 1. I’m pretty sure nearly everyone on this call is guilty of doing the same thing. The reason why it’s a very lazy, impatient generation, they wanna stick to the first page typically the first 5 maybe even the whole 10 results, they’re gonna compare and contrast, and ultimately pick one person that they’re comfortable with out of that first page.

Being on first page obviously has many advantages. It increases your search results, which means more prospective business. If you’re being found easier on page 1, that means you’re getting more visitors to your site. That means that increases your visibility and it also increases your likelihood and chances of converting those visitors into an actual patient. It also boosts your credibility. It helps bury the competition, because if you’re on page 1 ranking high and your competitor down the street is on page 2 or 3, you really don’t have to worry about them because chances of people finding them are very slim compared to finding you right there on page 1. That makes you the authority figure for your profession in your area whenever you rank high, because the user always trusts Google. Google always looks out for the best interest of the user, so they’re always gonna recommend the top and best people for the user in that search result.

So the third thing we’re gonna talk about is using PPC to secure the top three spots, guaranteed. Now, the other two that I mentioned, the organic search results and the map sections, there’s no guarantee there. You can’t pay for that the way you can with pay-per-click advertisement. And as I showed you in the result earlier, when you do pay-per-click advertisement, your ad appears at the very top of the page. It helps you reach your targeted audience because you can give specific keywords that you wanna be found for. For that instance, that example I showed, “chiropractor” was one. But you can show up for multiple different ones. Of course it depends how big your budget is, but you can do chiropractic, you can do family care, you can do sports therapy, you can do auto injury, any keyword that you want. Depending on how much that costs, you can essentially rank yourself number one on that ad section.

This is a great way to get immediate return on investment, because like I mentioned, the map section and the organic section, they take time. You have to follow certain guidelines and rules. Google may take weeks, sometimes months to even show up on page 1. But, when you do pay-per-click advertisement, the second you pay for that ad, you’re up there right away. So it’s immediate return on investment. People are seeing your ad. They’re clicking on it. It’s not guaranteed you’re gonna convert those visitors into new patients, but it gives you the best chance of being found right away.

A good trick is, especially when you’re starting your online business or your online marketing out, what you wanna do is work on the organics and the map section. Let that build up in the background, but in the meantime, again if you can afford it in your budget, spend some money in your PPC ad campaign. That way, you’re getting on page 1 right away, getting that immediate return on investment, while the organics and the map section are slowly working their way up the rankings in the coming weeks and months. Ultimately once you get to the top position organically and on maps, you no longer have to pay for PPC ads. You’re there naturally, organically. People are gonna keep clicking on you, and essentially it solidifies you up in that top spot because you’re getting so many people that click on your link.

The next is using organic optimization to populate multiple results. So, many people strive to be on page 1 but many people don’t know that you can show up multiple times on page 1, not just once. So, there are many benefits to that. Ways you can do that are these following: so, metadata and page description, the impact of keywords. You wanna put the right keywords for the right audience that you’re trying to find. In this case, we wanna do “chiropractor”, “chiropractic care”. Any specialty that you might service or specialize in, those keywords you want to put into your website and also into the metadata description. You wanna get to know your audience. Do you have mostly an older patient clientele or is it more new, kind of, this millennial generation, or is it a mix of both? Because if you know your audience, you can appeal to them and target them and advertise to them the best way that they prefer to be contacted. It creates long-term success.

I’m gonna show you exactly…back to the example of what a metadata and page description looks like when you do a search. So going back to the search page. Every page basically has three sections. It has the name right there, it has the domain name right underneath it, and then it has this little metadata description. This is where you can get creative. You can even run a little advertisement on there. As you see here, “Get your $29 offer now.” This is a brief description. This is kind of a small summary of what your website includes, what it entails. For those people kind of surfing around that don’t actually want to click on your website, this is a great way to advertise what it is you do, what you specialize in right there on the actual Google search result without them having to actually click on your website. And Google loves to see this, because these keywords, for instance, acupuncture, massage, chiropractor, that all helps in your ranking. So it should not only be in the metadata description but these keywords should be all within your website itself.

Let me go back to the slide here. Doing these things creates long-term success and, as I mentioned, it takes time to get found or to rank on page 1 organically and on the maps. But if you do these little things, these keywords, getting to know your audience, really targeting what your message is and where you’re sending your message to will definitely help create long-term success and also help populate multiple different search results on page 1. You could show up, like I mentioned, on the maps as well as organics.

Moving on to the next slide. So this has to do with social media. Create more exposure with optimized social media. So nearly one-third of the population on planet Earth uses Facebook, over 2 billion people. Now, you might not be very social media savvy. You might not even like it, but it is something that is required by Google and it is something that highly, highly helps increase your conversion rate, because most people nowadays especially the newer generation is on some sort of social media platform. Facebook is definitely the most commonly used social media outlet, but as I mentioned, Google Plus is very important, because if you wanna get found on that map section, that’s the only way to be found. Google sort of ties your hands behind your back and forces you. They’re narcistic. They want you to use their product, so they reward people for using their product.

Another one, which is very huge, is YouTube. A lot of people don’t know this but YouTube is the second largest search engine in the world; only second to Google themselves. And Google a few years back realized that they’re somewhat of a big competitor; they actually went and bought YouTube over a billion dollars. I’m not sure exactly how much, but since they’re now owned by Google themselves, it is looked basically positively and, in Google’s eyes, that people use YouTube. So, YouTube is very good for using videos, not just to highlight and showcase you the doctor but also your staff, your waiting room. Give a virtual tour of your office. It really helps make people more comfortable when they can see a video instead of necessarily words or even pictures on your website. Plus, if you, like I mentioned, use YouTube, it’s extra, kind of, bonus points in Google’s eyes and they increase your rankings just by simply using one of their platforms. And also this really helps with sort of the lazy, impatient generation that we’re dealing with nowadays. Most people don’t wanna read for better or worse. They just wanna press play and, within 30 to 60 seconds, get to know everything about you, your practice, and what you specialize in.

So, it’s very important to do videos but it’s also important to keep that information minimal. You don’t wanna go more than about a minute and a half. Anywhere from 30 to 90 seconds is ideal for a nice video.

And social media pages do factor in the organic search results. So like I mentioned, you can show up multiple times. Your Facebook can actually show up on page 1. Your YouTube video that you posted can actually show up on page 1. So it’s kinda like real estate, location, location, location. The more spots and the more places you show up on page 1, the more likely you are to convert a new patient as well as stand out from the competition and really solidify yourself as the no-brainer, the go-to choice for the new patient. If a new patient sees the doctor multiple times on page 1, it makes them feel more comfortable. They get to see the reviews. They get to see the videos, what people are saying about them for better or worse. It’s human nature just to fear a doctor. So any type of thing you can do to reduce that anxiety and that fear will greatly increase the likelihood of them choosing you versus the competitor down the street.

Something very important is having pictures, videos of you, the staff. If I for instance am a new patient and I’m comparing two doctors. They’re both on page 1. One has incredible pictures, reviews, videos, testimonials, and the other person just has a bunch of words, and not necessarily even a bio or even a picture of the doctor themselves, I’m gonna say 9 times out of 10, I’m gonna go to the first choice because there’s all that information. It takes away my fear and anxiety. I wanna see what the doctor looks like. I wanna see what ‘m getting myself into, what the waiting room looks like, what the staff looks like, the adjusting chair itself, what it looks like. All these little extra bits of research will help increase your conversion rate and it also helps boost your ranking, because with the social media, whether it be Facebook, whether it be Twitter, Google Plus, YouTube, you can insert a backlink to your website. And the more backlinks you have, the better. Essentially a backlink is your domain name, www.domainname.com. Anywhere you can put that is considered a backlink. It just gives people the ability to click on that link and then there go them being taken back to your website. It creates domain authority. Google sees that. They see that you have multiple backlinks pointing back to your website, so it just, you know, rewards you and it increases your ranking to get you more likely to be found on page 1.

So the next slide is to appeal to more searchers with a mobile approach. Now, mobile responsiveness is a technology that Google implemented in 2015. What that means is they found, as of last year, more people were doing search results on a smartphone or tablet than a desktop for the first time ever in history. It used to be everybody was on a laptop or desktop doing their searches, but now everyone is on their smartphone, even have voice assist nowadays such as Google, Alexa, anything. I mean you can literally ask, “Hey, Google, where’s the nearest chiropractor to me?” and it can give you a bunch of search results. What they wanna see, since people are using that, especially with Siri Apple, they want your website to be fully mobile-responsive. And what that means in this example that you see is it adheres…whatever you see on a desktop, you should see the exact same within that smartphone device. You don’t want it to cut it off because that’s not very user-friendly. You’re gonna have to pinch and scroll, and a lot of information such as your phone number might get cut off or lost. So, it’s best to have this mobile-responsive technology so that no matter what-sized phone, tablet you’re looking at, it all shrinks to fit exactly within that screen. It’s all about user experience, and that’s what Google cares about.

So with a responsive website, all the content and pages are flexible across all screen resolutions and devices, making for a better user experience. It’s good for mobile indexing. Like I mentioned, Google introduced it in 2015 and they began rewarding sites that were fully optimized for a mobile platform. And Google now uses mobile friendliness as a ranking signal in search results, meaning it bases its rankings and indexing from the mobile version of a site as opposed to the desktop version. So if you have a site that is not mobile-responsive, unfortunately you are losing rankings. You are losing points in Google’s eyes. It’s pretty much nearly impossible to rank on page 1 nowadays without having a fully mobile-responsive site.

And let me see…I will show you an example, again, what that exactly looks like.

So here we have the desktop. Obviously everything fits on the screen. A good test you guys can do is, if you shrink the screen, you’ll now see you can play around with this side bar. You’ll notice as I’m moving this side bar that everything shrinks and fits in the screen. It doesn’t cut it off, it just fits to whatever size the screen is. That’s the perfect example of fully mobile-responsive technology, and you can test that out on your website as well.

Going back to the slide here. So the next is combining efforts which boost visibility. So, you can increase traffic to your site in a short amount of time. You can take up the top of spots of Google and you can also leave little room for the competition.

So, what all this means. The name of the game is to be found on google. Once you’re found, people will spend an average of 10 to 15 seconds on a website. That’s a scary, unfortunately, very short amount of time. So what you canna do is capture that audience within hat very brief moment of time. If you can do that, you can increase your traffic in a short amount of time. So what helps are, at the very top, you know, embedding your social media links, pictures…a video banner or picture is very good rotating so that they can, again, see pictures of the doctor. They can see pictures of the location and the staff. And then of course maybe highlighting any and all specialties that you do.

A picture is worth a thousand words. So if you specialize in auto injury, why not have an auto accident picture on your home page? That will definitely help differentiate you and highlight what you specialize in a matter of 1 to 2 seconds. A person can go to your website. If they see that picture of an auto accident, they know right away, “Hey, this is an auto injury specialty. This is where I need to be.” Or, flip. If they’re an athlete and they see a bunch of athletic pictures, of sports-related injuries, that’s gonna make them more comfortable. Pediatric care, if you have pictures of prenatal or even infant adjustments, those things speak highly and it doesn’t waste the user’s time. They don’t have to sit through your website again, reading different articles, trying to figure out what you do. A simple picture or even a video will take up all that time, and it’ll help boost/increase your conversion rate. This also leaves little room for your competition, because sadly most people don’t take the time to customize their website. It’s very simple to do. Like I mentioned, most people have smartphones nowadays, and most every smartphone has high-def resolution cameras. So you can even, with your own smartphone, start going around your office, taking pictures of yourself, of your staff, the waiting room, anything and everything and put it on your website.

What I also recommend, like I mentioned, is videos. You can take video testimonials. You can ask your patients, those who are comfortable to do one; it weighs far more heavily on a new patient when they can tangibly see the patient and hear them and see what they’re saying about you, the doctor. Now that’s not to say that regular reviews written down aren’t good. That’s also very important, very effective, but it’s about that human element that again reducing their anxiety and their fear going to the doctor. When they can physically see a video and see the person, their reaction, their body language, it tremendously increases your conversion rate, and again it makes you stand out from the competition because most people I can guarantee you do not do this for better or worse. They have a website up. They don’t spend the time to customize it. It’s essentially a billboard in the middle of the desert that nobody is really putting their eyes on.

And if you do these customizations, you take the time maybe only about 1 hour a week a Sunday, whatever day you have off, even during an administrative hour, just take the time to update your site because Google will notice. Every time you do an update, they will catch it. And, in essence, they reward people who are constantly updating and optimizing their website. It takes you up to the top of Google search results a lot faster as opposed to a website that’s just designed and stays up there without any edits for months at a time. The reason Google wants to see edits is because a lot of times businesses close shop. They go out of business but their domain name still stays up online. Google really doesn’t have any idea to know if you’re still open or if you went out of business. So this is kinda why they request…it’s not really a requirement but they request people update their site at least once a month. And even adding a picture, adding a testimonial, adding a few sentences, a blogpost, anything like that is considered an edit. Anytime you make any sort of change to your site, it’ll boast well in a positive outlook to Google. Think of it as kind of…you know, search engine optimization, SEO, is essentially like your credit score but for your website. You have to do all these little details to increase your SEO ranking i.e. your credit score in order to show up on page 1. So these little things will increase and help you get those extra little points in Google’s eyes to hopefully make the difference between being on page 2 or being on page 1.

The next is our personal methods of first-page success. Now everything I mentioned and what we have in our library on our website is all free information. It’s all information that’s coming straight from Google’s mouth. We pride ourselves in being educators first. We wanna give you guys the tools and resources to be very good online marketers in your industry in your area, but at the same time we understand you didn’t go to school to be a marketer much like I didn’t go to school to be a chiropractor.

So, if you feel that you don’t have the time, the bandwidth to do these things, that’s where we ask that you instill your trust in a company like ChiroMatrix and utilize our expertise and have a team do all these things for you. We don’t just do web design. We’re a full-scale online marketing company, so we can do anything and everything that I mentioned today. We can even take over your social media. Create one if you don’t have certain ones – Facebook, Twitter, Google Plus. We can even do the posting on that for you. We can do review management. Those videos that I mentioned, we can even shoot a video for you at your practice. We send a production crew to your location. It’s about a two-hour shoot. They condense it into a minute and a half video that goes not only on your website but also syndicated on YouTube to gain you those extra Google points. We can do custom blog writing for you, newsletters for you as well as the pay-per-click advertisement, those ads on there. Now, of course you can do all that yourself, and you can always, you know, lean on us for advice. but something to be known when it comes to pay-per-click advertisement, every time somebody clicks on your ad, that’s taking away from your ad spend so that’s why it’s called pay-per-click.

So, you really wanna make sure that you’re honing in the proper key terms and the proper location. You could really drain your ad spend if, for instance, you don’t know what you’re doing. If you’re competing against national terms such as auto injury, or if you don’t hone in or geofence as they say your ad, it makes no sense in having an advertisement that reaches all of United States when you’re located in Southern California. So when you do pay-per-click advertisement, you want to make sure to set that ad to maybe, like, 5 or 10-mile radius outside of your practice. And you also probably wanna do it during open office hours. That’s up to you but that’s Google’s best recommendation. Chances are, if your ad’s running in the middle of the night, most people aren’t gonna see it or click on it. So you wanna kinda hone in the location as well as the timing of your ad.

Now, the benefit of going with a company like us is we have certified Google account managers that will do all this research for you. They’ll do the research into the keywords, what they recommend. They’ll do all the research of what people in your area are clicking on, what they’re searching as well as a cost analysis where they’ll see which keywords are doing the best and which ones are, you know, a little bit [inaudible 00:35:25] than others. For instance, a term “chiropractor” can be a dollar per click, but our team can go and do research in real life that the term “chiropractic” is getting equal amount of views but it only costs 75 cents per click. Those are the types of expertise that we can provide so that you don’t have to do all that time-grueling, you know, research on your own.

So the top 3, we have our premium, our velocity and dominator. These are, you know, experienced website management. We research, like I mentioned, the best keywords for your business, incorporate social media, review management, and of course it has the newest, latest website themes and complimentary website refreshes. And what that means is we come out with a new design roughly every other month. You can change the design of your site as often as you want without any fees or any penalties. This is why we want to be your first and last website that you ever have to purchase till the day you retire.

The frustrating part for most people when they go to certain online marketing companies is they’ll design them a site. They’ll do very minimal, actual SEO or content-based marketing behind the site. And then if you’re unfortunate, you might find that they have all sorts of add-on and hidden fees. So, you can go to them and they ask, “Can you add a picture of my staff or change my office hours?” Sometimes they’ll hit you with add-on fees. With us, we charge a small monthly fee but then you get unlimited edits and unlimited support so you could make as many changes to your website as you want. It won’t cost you an extra dime. You can change the theme, the pictures, the hours. If you get a new staff member, that’s great. We can also, you know, include the new staff member, either things that we like to do for our clients and not nickel and dime them.

And so with the last slide, I’ll leave this number. It is worth mentioning that we can do a consultative one-on-one webinar for you. If you like, just simply call that number on there and our sales team is trained and ready to help you. And if you also mention that you were part of this webinar, you do receive a nice 50% off setup for any one of our service levels. So all you have to do is call the number, mention that you’re with the Chiro Economics webinar and then our team and our staff members will know to automatically apply that significant discount for you guys.

But like I mentioned, we are here. We’re educators first. We’re not sales so please give us a call even if it’s just to have a question or even if you’re just curious about, you know, how you can improve your online marketing for yourself. We’re ready and willing to help any way we can. And as I mentioned, we’re gonna give you advice straight from the horse’s mouth, straight from Google themselves. And we’ll always give you the best advice one leg up from your competition.

Daniel: Well, okay. Thank you, Ali. This has been extremely informative, and we’ve collected a couple questions from the audience. One of them I thought was particularly interesting because you mentioned that, you know, you may wanna do this work yourself, you may wanna outsource it, you may just wanna get some expert consultation. And so [inaudible 00:39:03] wants to know, “How much time should I spend on my online marketing per week?”

Ali: That’s a great question. Per week it’s recommended I would say one to two hours. If you break that down, that’s just minutes a day. And essentially what you want to do is some sort of edit. Anything, it could be adding pictures, updating your social media, creating a blogpost. Something very simple most people don’t have is a “meet the doctor” type of thing, a biography about who the doctor is. Again, it humanizes them. All these little things you don’t have to spend much time doing, just about 1 to 2 hours a week. And if you yourself don’t have the time to do it, potentially you could delegate it to an office manager, a staff that might be able to do just that. And if you can do just 1 to 2 hours a week, like I mentioned, it’ll give you all those extra bonus points in Google’s eyes. It’ll just help differentiate you and bump you up in those online rankings.

Daniel: Okay. And, you mentioned video a little bit earlier. You mentioned that they should be short. You say 30 to 90 seconds is a good window. In terms of video production, can people shoot video themselves or do they need to go out and get them professionally produced?

Ali: No. They can do either/or. And the good thing, like I mentioned, is most smartphones are high-def nowadays, so you can just do it on your phone and it’ll still show up as great quality. You can do, as I mentioned, video testimonials. You can do just kind of like a virtual tour of your office, anything and everything. You can get creative. You can get fun with it. You could even do a music video. The most important thing is just to host that video on your website as well as a YouTube. So, if you don’t have a YouTube channel, I highly recommend creating one. It’s as important as Facebook, and Twitter, and Google Plus. It’s free to do. And then again it gives you that extra bonus points, those brownie points from Google’s eyes because it’s a product that’s owned by Google now. So, every time you use a product from Google, you’re getting that, you know, kind of extra bump in those rankings. So I highly recommend doing them.

Ali: Yeah. You don’t want to overload it with videos but, you know, maybe one a week if you can do. At the very minimum, one a month.

Daniel: That sounds like really good advice, and you’re so right. Google really does like to keep you inside the fold. Okay, well, all right. Well, thank you very much. You presented a great offer for our attendees. And at this time, we would like to thank our sponsor, ChiroMatrix, and our presenter, Ali Nikoopour, for today’s webinar. And everyone in the audience, thank you for attending. Remember this webinar including our speaker’s PowerPoint presentation has been recorded and will be available online. We’ll notify you when it is. Thank you again for attending, everybody, and we look forward to seeing you next time. Have a great day.

Ali: Thank you. Bye.

Daniel: Thank you. Bye.