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Good afternoon, everyone. Thanks for joining us. I’m Josh Silver, president of Pulsed Energy Technologies here in Los Angeles. I’d like to say thank you to Chiropractic Economics and the staff for really putting together a really great opportunity for us to share all this information with you. It really is a lot of work on their part to get everything hosted in together for all of us to spend the time together and be able to do this. So thank you to all of them.
Okay, thanks for everybody for joining us. And, really, if you spent any of the last webinar with us last time, you’ll remember that it was like PEMF 101. Therefore, this is gonna be like PEMF 102, okay? And what the goal is here is we’re gonna be talking about the economics of PEMF therapy. We’re gonna spend a little bit of time going over all the ins and outs to help you create a profit center for your practice using any of the PER 2000 devices. Or if you have another PEMF therapy device, you can utilize our techniques as well.
Dan has been so gracious enough to give us an hour to cover a lot of topics. So I’m gonna break down for you sort of what we are going to learn and how we’re gonna go over the different items. We have done something a little bit different this time. We got such a great response from the first webinar and such a slew of questions that we have taken this presentation and taken a bunch of your questions and sort of tailored it to the questions that you asked. So that way, hopefully, it’s not only educational in terms of getting information out to you but addresses a lot of the lingering questions that are out there as well.
So what we’re gonna go over today, first and most importantly, is high-power PEMF versus low-power PEMF. What’s the difference? We’re gonna try to do as best as possible a detailed, specific comparison between the two vastly different technologies. I’m gonna share with you some specific clinical examples on why we don’t even think you’re comparing apples to apples or apples to oranges. We have lots of practitioners that utilize both techniques, and we’re gonna explain to you why.
We’re also gonna do a step-by-step guidance on the proper protocols of high-power PEMF, the applicator placements, and, from A to Z, the why and how it will help. This sort of dives right into the next point of a detailed discussion on the known scientific attributes of PEMF. We touched on these in the PEMF 101, if you will, the previous webinar. But in this case, what we’re gonna do is sort of tie them to the protocols so we can understand these facts that are proven in the scientific community by the double-blind studies, the peer-reviewed journal articles, the objective data, how that correlates to utilizing the therapy in your practice, and getting the right results that you’re looking for.
This will sort of give us the how and the why of the science of the PEMF protocols and the technique that we’ve developed over 20 years, what we use as something specific to us. We’d like to call it the Wallach method of energizing. And what we will also do there is transition into what we call the art or the uniqueness of the five-minute demo. This is how you as a practitioner will go from cool modality that I saw at a trade show to effective profit center in my practice. We’re gonna spend some time showing you and teaching you as best as possible how we can coach you into getting results in just five minutes with a patient so, that way, they can see the results and, therefore, be comfortable saying, “Yeah, doc, this is great. Let’s do a 10-pack or a 5-pack.”
And then the last point that we’ll go over is we’re willing to go over the different marketing methods that we have seen and helped develop over the years based on a variety of practice sizes and types. I can tell you from firsthand, direct experience, being there myself, that getting the word out at a natural path clinic in Dubai is different than a physio clinic in United Kingdom, then different from a chiropractor’s office in Australia, different from a medical doctor’s office in San Diego in the United States. There are a whole host of different ways and reasons, the who, what, where, and why, and why we suggest the marketing and what we want you to do essentially, A, to maximize your efforts and time and, B, minimize your cost.
We really truly believe if you’ve seen any of these webinars, if you listen to anything we’ve talked about over 15 years that this technology is a “proof is in the pudding” type of product, type of device. So that is the biggest single thing is just helping you utilize based on the demographic, how to get people in your front door to try the machine.
So what we’re gonna do is first dive right into the pool, if you will, of PEMF therapy and talk about the high power and the low power. It’s very easy for me to sit in this chair and try to tell you that I’m going to be as objective as possible. The truth is is I’m the founder and president of a high-powered PEMF therapy manufacturing company. So I can be as objective. I can try to be as objective as I want. But there’s still gonna be, from your end, a question of subjectivity. So I apologize in advance if you don’t feel that I’m being as objective enough. I’m gonna try to cover the science point of it so you can understand what it is.
First and foremost, to understand what high-power and low-power is, you have to visualize in your head driving from Los Angeles to Las Vegas in a Porsche or going there on a roller skate, because that is the difference between the high-power and the low-power technology in a nutshell. The mechanism of action is different. The method behind it is different. The efficacy, the power, the distance, everything is different. But the anagram PEMF is similar. And there’s four wheels that revolve, so there’s a similarity. That in a comparative example is about all the same that they are.
In our world, in our little neck of the high-powered PEMF therapy world, saying PEMF is like saying the word “food” or “beverage.” And when you say “beverage,” you could be referring to iced tea, soda, alcoholic drink, water, all of these things that have a whole host of different things, properties, mechanisms actually behind them, but they all happen to be in liquid form, so we call them a beverage. It’s the same thing with PEMF. That is the only thing that is similar with all these technologies is the anagram, okay?
The low-power devices typically run on 1 to 50 hertz or 1 to 60 hertz, and that is their maximum frequency output, okay? Typically, they target a range, 1 to 10 hertz, 11 to 21 hertz, things like that, and they do it in a range. Some of them are a little bit more powerful and oscillate to 1 to 60 hertz, okay? All of them use a static field and a different waveform from the high-power electromagnetic ones. When we talk a little bit in a second about the high-powered ones, we will understand that we are talking completely about resonance and the distance of the waves travelling where this is their attempt to sort of hit the right frequency at the right time.
We have never ever viewed this technology as a competitor at all. We have many practitioners that have and utilize this in their practice. Typically, with all of these low-power devices, and they are all made overseas, QRS, QMS, Bemer, Curatron, all of these things, these are daily-use devices. You use them every day, an hour or two a day, totally different from our high-powered stuff. We recommend you use it three times a week, 20-minute sessions, things like that. The actual mechanism of action in terms of cellular resonance is completely different.
Our goal with high-power PEMF therapy is we’re strumming a note that will resonate inside of your body and communicate back. That is why you feel our machine. Their machines, their technology does not do that. It is utilized in a different way. And what they’re using is a computer system to sort of artificially recreate those frequencies. Most of the practitioners that I know utilize this for folks in the clinic that are having sleep-related issues. They’re having low-grade or low-end pain issues where they have the time to put on a low-end device and utilize this as well.
One other point about all of these low-power ones, these are all manufactured outside of the United States and imported into the United States by different distributors or imported into Canada. So one little thing to note is they utilize this point that they are an FDA-registered product as a marketing tool. Essentially, it’s a way to make you think that that means there is some sort of approval, but it’s not. The simple truth is that FDA registration is required for any medical product that is being imported into the United States or any other NAFTA country. It is required in order to do so. It’s a basic requirement to come into the front door. So it’s not an achievement or anything. It means that the regulatory agency is aware that you are bringing this product in. So I just wanna point that out because some of these sort of companies out there utilize it as a marketing tool and point out that the high-powered ones or the ones in the United States don’t have FDA registration.
And that is correct. We or any of the other ones made in the United States will never have FDA registration. We’re not allowed to. You cannot FDA-register your device, your factor, or anything like that if you’re already in the United States. It’s a totally different chain. It’s a totally different process. And that’s important to note because we do not want the FDA or any other regulatory agency to unfairly look as if they are endorsing any product one versus another. That’s not their goal. That’s not their job. That’s not what they look to do. They look to enforce their regulations.
So that was our main point with the high-power versus low power. Believe me that we could talk for another 20 minutes just about this one page here that’s in front of us. If you have any questions, email us at firstname.lastname@example.org, and we will address them even more specifically.
The next point that we got from a lot of the questions from people was what is the difference between a spark gap and air gap machine versus a solid state technology? A lot of the different devices out there, high-power or low-power, utilize both these technologies, and people wanna know are they the same, are they different, or “What’s the comparison, Josh?” So, again, as objectively and scientifically as possible, we’re gonna go over that for you right now.
Now, for one, one point that I wanna jump out right off the bat is in order to be able to test these devices, these high-power devices, the PER 2000 and any of the products that are considered high-power, there isn’t something that exists that you can buy over the internet on Amazon or eBay to utilize at home to test these. These need to be taken into an independent laboratory, a place like Intertek, San Juan Capistrano, California. BSI is another place there. [inaudible 00:11:07] main electrical testing places that you can take the products to to test and get this information. I point this out because we have done that. There are some other products that have not done that. Their information is speculatory, and it’s important if we dive into this.
Again, I wanna just point out where my background is and where I come from. I am a young voice, but the old man in technology. I was first involved in this technology in the year 2000, when they brought it over from Europe. And before there was any other device, there was only one device. It was the Ford Model T of this technology, a Greek device invented by a Dr. Panos Pappas. And when we were working with this technology, I was firsthand able to utilize what was the only spark gap technology.
The reason I bring this up is, in 2003, we were delivered a product from Germany called the Rehatron Alpha. It was the first of its kind utilizing high-power PEMF therapy, but not using a spark gap, using a solid state, a thyristor system, a computer, a semiconductor, a system inside that we create or attempt to recreate all of the frequencies reached with a lightning bolt, with a spark chamber, except artificially. So when I talk about the information that I have here, my information starts in the year 2003 and comes now to 2017, so I’ve had an opportunity as an individual working for somebody else and as a manufacturer of my own company to see and test all of these products. So, again, we’re gonna give you as much objective as possible.
The first and too the most important thing to understand about solid state technology, it is readily available, and it is mass-produced and inexpensive. We can get this, and we have access to it. And it is a wonderful point to know that as the technology goes forward, there’s gonna be other advents that allow it to go forward. Whether less effective or not, it’s great that there is something that’s readily available.
What it does is it uses a computer or a switch. It is a digital [inaudible 00:13:13] as a computer. And what they are attempting to do is recreate the broadband discharge of frequencies that are reached when a bolt of lightning occurs when the spark jumps from one point to the other, which we’ll talk about, the spark gap, okay? They’re attempting to digitally replicate the same frequencies on a spark gap. What it feels like to you is you feel a much stronger muscle contraction or induction, like stim[SP], but less resonance, okay? For anybody that has ever tried our machine or some of the older ones, the uniqueness is you feel the pulse go right to the spot, and you say, “Wow, Josh, that applicator is a foot away from my shoulder, and I still feel it on my old injury from five years ago. That’s incredible.”
With solid state, you don’t feel that. You bring it closer and closer, and you say, “Wow, that’s a strong machine. That’s really making my muscles jump. And I think I feel something in my shoulder,” okay? That is because we are using a computer to recreate something that is naturally found in nature. Yes, I know that sounds funny saying “naturally found in nature.”
Here’s the thing. As we dive into what a spark gap is, I’ve had the opportunity as a manufacturer and an individual to test and see all of the different methods that we utilize as a way to create PEMF therapy. And I can tell you without giving away too much proprietary information that our goal is and will always be to be the kings of the spark gap. We will never produce solid-state. And that is, at the end of the day, is objectively tested as possible in a clinic on patients for a year, in a laboratory, measuring the frequencies that the first thing that we find when we’re using a spark gap versus a solid state is we hit more frequencies. It’s a stronger resonance. The output lasts longer, meaning the signal travels farther and lasts into the body deeper. It goes to the core of the issue more directly, energy flows further into the body. And the waveform varies slightly with each pulse so, that way, the body does not plateau or become comfortable with the pulse.
These are all objective facts about the spark gap that we found and tested, okay? There is nothing like reproducing what you find in nature. And that is what we are able to do by becoming, if you will, the masters of the spark gap. Our waveform when we see objectively, when we test it, we can see that we are hitting more frequencies. We can see that the resonance signal is stronger. We can see that the pulse decay, it takes longer. And that is why when you say, “The proof is in the pudding,” and you feel the difference, it’s there, okay?
The difference with spark gap is, first and foremost, it’s more expensive to produce. We are talking about Bentleys. We are not talking about Yugos, okay? And I know that’s sort of a stark comparison, but I think you understand what I mean is is because we have become the masters of the spark gap. We have made everything custom. That way, we know how to make it last as long as possible.
Spark gap over time requires some preventative maintenance. We are arcing lightning bolts from one point to another. So we have set up a total reset system in our spark chamber so it can last forever, with literally the push of the button and a turn of a wrench that comes with the equipment. The beauty of that is this gives you an opportunity to use old technology in the future forever. It’s a way to allow us to make this sort of a plug-and-play and become something as opposed to, like I said, where I used the example, Bentley, and if we can mass-produce a Bentley, boy, boy, we’re in a great state. And that’s what we’re doing.
And the single most important thing to point out with the spark gap is you feel the difference. If you were doing the Pepsi challenge, you were blindfolded, and they brought five of the different high-powered machines into the room and all you were able to do was feel the pulse, 10 out of 10 times, you will feel the difference with the spark gap machine. There is a dramatic difference with the sensation. And like I said, it’s the resonance. It’s because you feel the pulse go right to the core of the issue as opposed to strong muscle induction or contraction.
So that will sort of tie us into the next point, something we talked about in PEMF 101 that we said we’d cover a little bit deeper in PEMF 102, and that’s the scientific attributes of pulsed energy, okay? These were something that was developed by my mentor some 15 years ago. And what we did is, one week, we sat down and we took all of the known science that was there. We pulled out the double-blind studies, the North American clinical trials that had been done about the high-powered PEMF therapy and said, “What’s the known. Let’s not speculate and talk about the what if’s, could it do that. Or we heard a case report that somebody said that. There was a testimony at this time. Let’s talk about the science”
And here’s the known attributes of pulsed energy. So we put these together some 15 years ago, and they sort of stood the test of time as the 12 scientific attributes of PEMF therapy. And the benefit is that we’ll be able to tie these directly into some of the basic protocols that we’re gonna give out that help you utilize the technology directly. Look, I’ve been around PEMF therapy a long time. I have given a gazillion and one sessions. And I can tell you that somebody with a shoulder injury, if you put it where their shoulder is bad and you push the button, the pain will go away. But if you do our method, there’s a way to make it go away faster. There’s a way to make it stay away longer. And there’s a way to make it not come back. And this is what we’ve developed through the science.
So the first point in relation to the attributes of the pulsed energy is we talk about atomic excitement. The energy seems to stimulate the spin of the electron to store the energy there that lasts for three days. Okay, how our body produces energy in a very simple explanation on a cellular level is the electrons revolve around the atom of our cells. And, basically, the rate of travel or the speed of the electron revolving around the atom is indicative of how much energy is being created inside the cell. Practitioners, when you read science and things like that, people will say, “Oh, you’re talking about the production of the ATP at the cellular level or mitochondrial activity,” Yes, okay? But at the core of it, before that, we are talking about the electrons revolving around the atom, and the byproduct of it is creating energy, okay?
Whenever we run into injury, illness, or disease in the body, one of the things we can sort of tie back to this is the revolution of the electron around this atom has slowed down. Let’s say a healthy one is at four miles an hour. This one’s dropped down to two. So this magnetic pulse comes in and sort of flicks that revolution and restores it back to the speed it should be doing. The byproduct of that is we get energy production at the cellular level. The energy seems to stimulate the spin of the electron, and it stores energy that lasts there for three days, okay? This is also why, with the high-powered stuff, we don’t use the machine every single day in almost every single case.
The second thing that we find with this is that the molecules tend to align slightly with each magnetic pulse. This makes molecules easier to combine especially when excited, okay? Another way or another thing to think about this is that the shortest distance between two points is a straight line. And if we are utilizing this technology on somebody that is oxygen-deprived in their cell and they have a lot of gunk interfering with the travel of the oxygen to the cell, what this pulse does will actually get the bad stuff out of the way and allow the oxygen to transport to the cell faster, more efficiently, measurably at the cellular level, okay?
The other byproduct of this is that the cells, as we’ll see a little bit later, become more permeable, okay? And when they do this, they align slightly with the magnetic pulse, and we get a better cellular absorption, okay? The kickoff of this, the next part that happens is, if you will, the PH becomes more alkaline. If what we’re doing is we are allowing better absorption of oxygen at the cellular level, we’re getting an increase of oxygen at the blood, the other byproduct of that is that we are reducing sodium. When we do that, the PH of the water inside of us shifts from, let’s say, a neutral of 7.0, 7.2 and goes up to 8.0, 8.2, 8.4.
We can actually measure with the patients, and it’s a fantastic little before and after to do in clinic with people is buy from Petco, one of the fish supply stores, the litmus paper that you can utilize under your tongue, and you do before and after sessions, and you measure this litmus, and you will see the water inside of them shift, that their overall body PH will become far more alkaline over time.
The byproduct of that is this allows better oxygen uptake to the cellular level, as I mentioned. But as we know, the increase of oxygen in our cells will either suppress or kill harmful entities. And we can talk about the names of those entities at another point. But we know that oxygen is beneficial to the body.
Another thing that we see with the use of this machine is the surface tension of the fluid inside of you, especially the water, will shift up to about 16-fold, okay? We have measured this ourselves. We’ve seen this done before. And what this does is it allows fluids to flow into the cell gates much more efficiently. If you treat the lymphatics, it will allow the lymphs to thin and flow. A couple of examples that we see all the time is when people use this with congestion, within 10, 15 minutes of using the machine, they have a very runny nose, and they’re feeling much better.
Another fantastic example is, about 12 years ago, I took this machine to a professional football team, and we explained that if we’re able to reduce the surface tension of the water and you then put the water inside of that particular football player, it’s going to get to the cells or their muscles much more efficiently and faster. It means they’re going to have less opportunity to dehydrate or cramp. They thought that was fantastic, but they didn’t believe that that was possible. So what we did is we took two bottles of water. I pulsed one of them, and we didn’t pulse another. And we then we waited till the next day, and I came back. And we took two brown lunch sacks, you know, the ones that you make for your kids to take their lunch to school. We took those, and we filled them both up with the pulsed water.
So if you can imagine, I’m standing in an athletic training room, holding two brown lunch sacks of water, and everybody’s staring at me. And we watched as the pulsed water started to bead through the bag and the pulsed water bag burst onto the floor before one drop came out of the non-pulsed water, okay? And the benefit there is we were able to visually see that the surface tension, in fact, was reduced, aka the water was wetter, okay? Fantastic we can do something like that into the body.
Another thing that we see, and this is a great example of dark-field microscopy, one of our practitioners was wonderful enough to do this for us, live [inaudible 00:24:17] analysis for us with the machine to show us this, and we get a lot of reports of this, is that the red blood cells separate. About 20 minutes after a session, all the red blood cells separate. They probably will all restore their negative charge and repel each other in minutes. And one of the things this does is allow more surface area to transport oxygen we talked about a little bit earlier.
We are making organization out of chaos, okay? We do not want our cells all clumped and stuck together. We want the [inaudible 00:24:46] index to change by utilizing this machine where they are all separate. They have their own oxygen, their own nutrients. They can get around wherever we want to go. If we think about this another way, as many of you know, I’ve utilized this machine with Shaquille O’Neal over the years. He is literally the biggest and the strongest user I’ve ever been with with this machine. And I will tell you that no matter how strong Big Shaq is, if he took two magnets that have a negative charge, no matter how much he pushed, no matter how strong he tries, he can never get those two magnets to combine. And in fact, when you bring them close together without touching, you can move them around and feel the energy field.
Now, if you flip one of those magnets over and bring it close without touching, what happens? It jumps and sticks together, okay? We want all of our cells to have the same charge, a negative charge, so they repel each other, so they don’t stick or clump together. And that’s what we see with this machine time and time again.
Another awesome thing that we found out using this machine over the years, completely by accident, is that the vascular system relaxes. Within minutes of completing a session, this will happen. We have found that, on average, blood pressure will drop anywhere from 15% to 30%, and it’s sustainable. If you think about it in one way, when we’re utilizing this machine by getting the vascular system to relax, it’s like adding another lane into the highway during traffic. There’s more passageway for the blood to flow. So people that have migraines, people that have chronic headaches, chronic tension problems, circulatory issues, and when I say circulatory issues, I mean any sort of circulatory issue, this is where it comes into play where we get awesome results.
The results are repeatable. They’re measurable. And, typically, we tell people to do this, start doing the blood pressure before or after and then 15 minutes after a session and start recording results. That’s what you’ll see. When they did clinical trials with the previous version of this technology some 15 years ago, this is what we found time and time again.
Another attribute that we have found is there is a systemic response to the sessions. Many people report as though the body’s functions have been fine-tuned or turbocharged. And many times, we will find that the problem that we were targeting doesn’t get better right away, but a different problem that we never intended or knew about gets better first. And also we get a report, “I felt energized or an overall sense of well-being,” okay?
What I mean, just backing up half a step, is I can’t tell you how many professional pitchers that I’ve worked with that have a sore knee or a sore shoulder during the middle of the season that we work on one. And five or six sessions in, they say, “Hey, I don’t notice anything, Josh.” I’ll say, “You mean I’ve treated your knee or your shoulder five times, and you don’t feel anything from this machine?” And they’ll say, “Well, you know what? My old back injury from high school football, that hasn’t felt this good in years. But we never treated it. We never put the machine anywhere near it.” And I’ll say, “Correct yo.” And we go right back to this about the systemic response.
We find when we use this machine that we may put it on our low back, and sometimes the pulse doesn’t stay on the low back. It radiates to another spot. It hurts, or it doesn’t hurt. It feels different. And that’s because, essentially, we may want to fix the shoulder first and then the back and then the hip. But the body sometimes has other priorities and other needs, and it will direct the energy where to go. So the best that we can do is sort of be a guide with the applicator and hear the feedback from the patient where they’re experiencing results, but also where the challenges are.
Next thing that we found and typically the most controversial of all the attributes is that the cell can change some of the sodium back to potassium. Solomon and Goldfein did a study in 1979 through the United States Army that the body is able to convert sodium to potassium with the use of high-power PEMF therapy. Essentially, what we are doing is we are going back a step further alkalizing the body. We are taking that sodium crystal, which is very bad for the body, and with the electromagnetic pulse and the use of our cells, we are creating the biological transmutation and converting sodium to potassium.
So for a lot of you practitioners out there, you’ve had the machine five years that you will still call me up and say, “I don’t understand. We had seven centimeters swelling on this person’s knee. We did a five-minute session, and, overnight, the swelling was gone. Did somebody sneak in and drain the knee overnight? How was that possible?” And we go right back to this and we explain that because the cell is being turbocharged and helping to convert a lot more sodium to potassium, the normal works, sort of increasing its capability at this point, we get an immediate result of things like inflammation. And the natural step after that is if we are able to help process and reduce inflammation out of the body at a really fast rate and to not let inflammation sit inside of the body, then chronic inflammatory diseases don’t have an opportunity in which to take foot or advance. And I’ll sort of let our listeners out there read in between the lines what the potential is for that. But if we can get rid of inflammation, spot inflammation inside of the body, that’s pretty big, okay?
Next thing that we see is the electromagnetic pulse is causing the person to generate tiny little micro-currents. The energy from these micro-currents will run through the neural pathways, and they swamp to see fibers from accessing the neural gates, which allows the pain signal [inaudible 00:30:10] the brain. Less signal, less pain perception. It’s a strong electromagnetic pulse, and we are overwhelming the system. And it is such a strong electromagnetic pulse that even for hours afterwards, it is an overwhelming pulse where the pain sensation is still blocked. We actualize this. We notice this as a patient, as a user of the machine in the sensation that we feel.
When we talk about the tiny little micro-currents, a good example is somebody with a partially torn rotator cuff. If you bring the applicator towards their right rotator a half a foot away, they’re gonna look at you and go, “Wow, Josh, how did you know where my spot was? I feel it jumping right at the spot where the tear or the injury is,” okay? And what we are doing is we are inducing a micro-current that is riding along the rotator. And where that gap is, where the tear is, it is jumping the gap. It is going from one point to another. With fractures, that’s sort of how it utilizes, accelerates the healing of fractures. It arcs or jumps from one point to the other. Think the old bone stimulator devices, okay? And that’s what the technology is doing.
What is neat is that we know when a patient is getting better. Without the use of X-ray technology, we can typically, based on their feedback, find out how fast it’s working. And how we’re able to do that is ask them what they’re feeling. Somebody, let’s say, with a femur fracture, they’ll feel the pulse right to the point of the fracture up until they’ve had some healing, when I say healing, when the bone has connected. They will all of a sudden say, “Oh, oh, Josh, the machine is broken.” And I will say, “Why is it broken, Fred?” They’ll say, “Well, I don’t feel it jumping from that point in my fracture anymore.” And then we’ll go back and take an X-ray and say, “Look, it’s healed,” okay? It allows us physically to experience what we’re talking out scientifically.
Second to the last point that we want to talk about with the attributes is at the speed and discharge of the pulse…we get this question a lot. This is a very, very, very strong electromagnetic pulse, but it is also a very fast pulse. So if you see the two diagrams to the left, putting your finger in the electric socket is like putting your hand on top of the candle, okay? We don’t do that. Our machine is completely different. Believe it or not, a TENS unit, an electrical stim device, a laser, an ultrasound, all of those devices are classified as a much higher risk than a high-powered PEMF device. And that’s for two reasons.
The first reason is there’s no need to touch the person with the applicator. We are inducing energy at a distance. We aren’t putting electricity in you. That’s why we can utilize the machine and water while we can utilize it at a distance. We can treat metal implants. We can do lots of things that other technologies can because it’s safe.
The second point is that the speed of the pulse is just too darn fast to create heat or damage inside of the body. We get a lot of questions about is this, like, old, short wave diathermy where they heat tissue? No, it’s the exact opposite. What we’re doing is like a four-year-old that’s figured out how to play with fire here. When we were four years old, we figured out, “Hey, if I move my finger in and out of the candle at a certain speed, I could do this forever and play with fire.” And in the same vein, that’s what we do with high-powered PEMF. It is a very strong pulse. But the speed of the pulse is so fast. There is no time to create heat inside of the tissue. It’s a simple physics equation. What there is just enough time to do is transfer energy to the cell, and that’s why we call a big battery charger.
Last point with the attributes and where it ties into everything is probably the most important point that I have found in my experience utilizing the machine. This is the single, most unique point that the technology does. But also I think it makes it sort of the McDonalds [inaudible 00:33:56] sauce. This is the bread and butter of what happens on the core at the cellular level with this machine and why it’s important, and that’s called electroporation or electroporosis of the cells, and it’s the phenomenon of electroporation.
And simply put, what we’re doing is we are magnetically stimulating the cell gates. And they open up, and they remain open for about two, three hours after the session, okay? The byproduct is that more oxygen, more nutrients, water, and other solvents can flow into all the cell gates. They can dissolve the toxins. They can come right out, okay?
For any of you practitioners out there especially that are big on the detoxification programs, you will always have that one patient that says, “Oh, you can’t detox me. I’m healthy as a horse. I’ve done all these programs.” Even they will get a strong detox from this machine, because there is nothing like electroporation. What we’re doing is we’re turning the cells into little sponges, okay? And we want to put more water inside of the body, because water is the best conductor of electricity out there. It’s much better than air. So utilizing water with electroporation, our cells become sponges. It soaks up the water. We put extra water back in to replace that, and then we utilize the machine. And as we do that, we get a much better result with the machine.
We have seen this time and time again, the phenomenon of electroporation, so much so that it is starting to spin off into other areas of medicine. Right now, at Scripps University in San Diego, they are doing clinical trials called electroporation therapy in head and neck cancers. They’ve actually produced, I believe, four papers over the last 10 years utilizing these types of technologies. And the short of it is what they’re doing is they’re using a laboratory magnetic therapy device to pulse the tumors to stimulate the cell gates, as you can see here. And then what they’re doing is directly injecting the chemotherapy into the tumor as opposed to running it through an IV with the goal being essentially instead of dropping a bomb in the body, not hoping for collateral damage, they’re sending in a sniper to just get the bad guy. So it’s a neat and interesting marriage of eastern and western medicine with this technology with the goal being obviously to help the patient.
Now, we’re gonna tie this all into probably the best and simplest ways to use the machine, and we’re gonna give you what we call the Wallach method of energizing. We’re gonna give you the basic protocol in coil placements. Here is the truth. There is no wrong way in which to utilize the machine on people, but there are more and more efficient ways to do so. And that’s what we’re gonna talk about, okay?
So for everybody that walks in the front door that’s gonna be utilizing this machine for a 20-plus-minute session, whether it’s Joe with a broken toe or Mary with a sore neck, regardless of condition, everybody that comes in, what we do is we position one, two, and three and box an area, and we’re gonna talk about that right now.
So position one, we do for the chest at two to three minutes. It’s for the heart, lungs, for the thymus. We start at a distance and bring it in closely. The coil placement should be exactly like Igor here in Figure A, okay, not like Shaq in Figure B. And when you have your machine, you will feel the difference. Yes, I know, between here and here, there is a quarter of an inch difference. But with our machine, it’s dramatic. You need that coil just above the collarbones. You can feel inductives all the way to the thymus and to the endocrine system. Then it runs down the shoulders and out. So for everybody, we start at a distance. So we do position one at two to three minutes.
Position two, we wear it like a halo, crown of our head. We start high up above with our elbows locked out, and we slowly lower it in to where it’s comfortable for us. Everybody feels something different. For some people, they feel it right in their teeth. For me, personally, I feel it wherever I’ve had dental work. This particular guy, this swimmer, he felt it here above his eyebrows where he has sinus or tension headaches, okay? You want to have the person bring it a little slowly and for it to be comfortable. You don’t want them to be wincing in pain, and you don’t want them to say, “Hey, I don’t feel anything.” You want them to feel slightly just a little bit. Again, we were talking earlier about safety. Stim units are contraindicative for the head. Whereas, high-powered PEMF, our recommended position two is right over the crown, okay?
Position three, we want to be on the mid-thoracic. We don’t want it on the tailbone. We don’t want it between the shoulder blades. We want it right in the middle, okay? We wanna be able to put it so it’s on the backside of the liver, where, really, what we’re doing is we’re working on the adrenals, and we’re working on the kidneys, and we’re also working on the central nervous system. We’re right in the middle of the spine. And what it feels like to users is they say electrical hiccups. There’s no uncomfortability, but it’s almost like when someone is giving you a tickle, and you say, “Oh, my goodness, this is tickling me.” It’s a very comfortable position, and most people prefer this most of the other positions.
From there, we box an area of need. Now, notice I have not named any sort of condition at all. And with most high-powered PEMF protocols, we don’t target the name of the problem. We target where it started and where it’s going, okay? So when we talk about a shoulder issue here, it could be a person’s rotator. It could be their labrum. It could be an AC joint. It could be supraspinatus. It doesn’t matter what we’re talking about in terms of the name of the problem. We are talking about the location.
So we’ve done position one, two, and three. And, now, we’re gonna come right to the front of the injured shoulder at two to three minutes. We wanna start at a distance, as you can see here in this diagram, and we wanna bring it in until the user feels it, and it’s comfortable, and they feel it right in their spot, okay? We do that for two to three minutes. We come from the backside, as you can see in this diagram. And just an asterisk or a side note, regardless of the name of the injury, it could be that the problem is on the front of the shoulder, they will feel it stronger always on the backside because it’s closer to the spine, okay? So we’re gonna do two to three minutes on the front of the shoulder, two to three minutes on the back of the shoulder. And then we’re gonna do two to three minutes their arm through the loop of the injured shoulder, okay? We wanna give the person the applicator, as you can see in Igor’s hand, and we want them to bring it up in their shoulder until they feel it, and it’s comfortable for them, okay?
And from there, we’re set. We have done our basic session with somebody where, time-wise, we’ve given them an 18-minute session. We’ve done three shoulder spots at three minutes each. And we’ve done chest, crown, mid-back at three minutes each, yeah. And the point being, by doing this, is it is far more effective when you give somebody 3 positions at 3 minutes on their spot than 1 spot 10 minutes. We have found time and time again that if somebody has a right hip issue, if we just put it on the right hip for 10 minutes, it’s nowhere near as effective as the backside of the hip, the front side of the hip, and then the leg through the loop.
So that is a basic protocol, the basic coil placements. If you will, that’s my elevator explanation of how you utilize the PEMF therapy. Yes, when somebody gets a machine from us and we do an in-service, we have a list of protocols from A to Z that is 13 pages long that goes over the names and the different conditions and the most effective methods. But in lieu of that, this is the best way to get somebody going to get somebody started.
And that sort of ties us into the last point that we wanna talk about, which is the patient introduction and promotion, getting the word out. Now, I have to get you to unlearn everything that we just talked about, ha-ha-ha-ha-ha, in order to understand what we’re doing here in terms of patient introduction and promotion. It is a totally different thing the way that we get results for a 20 to 30-minute treatment in a clinic versus an introductory session with a patient, okay? Our goal is different. The way that you utilize the machine is different, okay? And this is what we’re gonna talk about.
We have found over the years the best single way in which to increase results of getting the word out at your clinic in terms of retaining patients with the PEMF therapy and, more than anything, turning it into a profit center, is what we call the art of the five-minute demo. We have here, as you’ll see a broken up diagram, a “stick figure diagram” that we have tried to simplify as the single best and most effective way to increase your return on investment.
Typically, what we want you to do is when you get your machine, we don’t want you to start advertising in terms of getting on the radio, getting on television, placing ads on the internet. We want you to use our signage that we provide. We have a counter card. We have a window card. And what we want you to do is simply introduce the machine to every single patient that’s already there. We put up a sign and say we’re going to be giving complimentary sessions this week. And we bring back Mary and Fred and we say, “Okay, hey, Mary, hey, Fred, we have a new technology at the office. I think you’re a great candidate to try it. Come on back. Let’s see if it works,” okay? And we bring Mary or Fred back, and we take the loop, and unlike the protocols that we went over, we do the exact opposite. We simply take the applicator, and we give them five full minutes on their one bad spot, whether it’s a low back or a shoulder or a neck or a hip, with the goal being, what we talked about about 20 minutes ago, feeling that “Ooh, yeah, I feel it go right to my bad spot,” okay?
And we even wanna do it a pre and post-check. Let’s say it’s a shoulder injury. Let’s have somebody do a range of motion check before the five-minute demo, okay? And afterwards, we do a check, and we say, “Okay, Mary, okay Fred, how does your shoulder feel?” Now, I’m not big on guarantees, but I will guarantee you this. Whether it’s 100 percent or a tenth of a percent, Mary or Fred’s shoulder is gonna feel better somewhere in between there.