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Foot Levelers to sponsor World Spine Day Competition

Chiropractic Economics Staff April 15, 2025

World Spine Day logo - World Spine Day competition

Foot Levelers, leading provider of handcrafted custom, flexible orthotics, has been named the exclusive sponsor of the 2025 World Federation of Chiropractic’s (WFC) World Spine Day Competition.

World Spine Day, coordinated by the WFC, is celebrated on October 16 each year. The theme of this year’s World Spine Day is “Invest In Your Spine.”

The WFC’s competition encourages national chiropractic associations, educational institutions and private clinics to hold events and activities to celebrate World Spine Day and contribute to what is thought to be the largest single public health event dedicated to highlighting the burden of spinal pain and disability. Coordinated by the WFC, World Spine Day is celebrated by professional organizations, advocacy groups and even governments throughout the world.

WFC Secretary-General Richard Brown praised Foot Levelers‘ contribution to chiropractic care.

“We’re excited about this renewed partnership with Foot Levelers as we coordinate World Spine Day,” he said. “The support that Foot Levelers has provided in supporting the global chiropractic profession is legendary and its contribution to promoting public health by supporting the World Spine Day competition speaks volumes.”

Since its founding in 1952 by Monte Greenawalt, DC, Foot Levelers has supported healthcare innovation and education and helpeds DCs achieve optimal treatment results and the highest level of care for their patients. The Roanoke, Virginia-based company works with DCs to provide custom, flexible orthotics to patients. It uses patented 3D scanning technology or casting kits to develop a hand-crafted orthotic that supports all three arches of the foot. The foot-to-spine connection imbalance or dysfunction in the feet can have ripple effects throughout the body. Balancing and supporting the feet with custom orthotics from Foot Levelers balances and supports the spine. Since its inception, the company has produced tens of millions of orthotics for patients worldwide. \

Well-aligned with the focus of chiropractic

Aligning with the chiropractic profession’s emphasis on proactive and natural treatment, Foot Levelers employs a preventative approach centered on whole-body support. As a third-generation family business leader dedicated to advocating for healthcare providers and their patients’ whole-body wellness, Foot Levelers President Jamie Greenawalt said the company’s mission remains the same.

“Every day, I wake up and think about how we can help support chiropractic care and expand it to the masses. I have grown up witnessing the life-changing benefits of chiropractic care from the feet up,” she said. Greenawalt said it is also why Foot Levelers partnered with the World Federation of Chiropractic for World Spine Day.

“We are honored to partner with the WFC to spread awareness of an affliction that affects so many people,” she said.

To learn more about the WFC World Spine Day Competition, visit the website at wfc.org. A toolkit containing resources to support those planning activities for World Spine Day is available at worldspineday.org.

About Foot Levelers

Foot Levelers, the world’s leading hand-crafted, custom orthotics provider, has served healthcare professionals since 1952. Stabilizing orthotics help properly support the back, knees, hips, pelvis and neck by providing a balanced and symmetrical foundation. Foot Levelers orthotics are proven to reduce low back pain by 34.5%*. Visit footlevelers.com and follow us on Facebook, Instagram, X and LinkedIn (@FootLevelers).

About the World Federation of Chiropractic

The World Federation of Chiropractic (WFC) was established at the World Chiropractic Congress in Sydney, Australia, in 1988. Members of the World Federation of Chiropractic are national associations of chiropractors from over 90 countries in 7 world regions. The WFC currently represents its members and the chiropractic profession to the international community and is a non-state actor in official relations with the World Health Organization (WHO).

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Filed Under: Industry News, News-Issue-09-2025 Tagged With: Foot Levelers, Jamie Greenawalt, Monte Greenawalt, world federation of chiropractic, World Spine Day

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