Complete Nutrition to Nearly Double System Size in Three Years Through Franchising

Nutritional Supplement Retailer Poised for Growth After Bolstering Franchisee Training, Support

OMAHA, NE–(Marketwire – Jan 24, 2013) –Complete Nutrition, the fast-growing nutritional supplement retailer known for its consultative approach to health and fitness, will add approximately 150 franchise stores to its network in the next three years, marking a renewed commitment to franchise development.

The move to expand through an aggressive franchise program comes on the heels of significant improvements to the company’s support programs aimed at ensuring the long-term success of franchisees. Key initiatives include the system-wide roll out this year of an online learning management system that will streamline franchisee training, as well as the designation of a corporate field consultant for each franchisee.

“We’ve completely overhauled our training program for franchisees so they are fully prepared for success on day one and beyond,” said President Ryan Zink. “We’re ready to create the next chapter of the Complete Nutrition brand as we seek to grow with qualified individuals who are passionate about health and fitness all over the country.”

New training tools for franchisees include ongoing educational videos on products, operations and local-store marketing, as well as an online dashboard that aids in customer tracking and retention. Franchisees can also access analytical sales data, allowing them to forecast trends and understand how their stores compare to system-wide averages in real time.

Complete Nutrition will open 25 franchise stores this year through agreements already signed, elevating the total store count to 196. Among the key markets for further expansion include Columbia, S.C., Tri-Cities, Tenn. (Johnson City, Kingsport and Bristol), Charleston, W.Va., and the following markets in California: Bakersfield, Redding, Chico, Sacramento and Eureka.

Complete Nutrition began franchising in 2008 and in five years catapulted to 171 stores with projected revenue of $110 million by year’s end. To keep pace with system growth, Complete Nutrition has beefed up its corporate staff from five to more than 50 employees in the past two years, including the hiring of CEO Sheldon Harris who previously served as president of Cold Stone Creamery amidst rapid franchise expansion for the ice cream concept.

For more information on Complete Nutrition franchising, visit CompleteNutritionFranchising.com.

About Complete Nutrition
Complete Nutrition is a network of high-quality nutritional supplement retail stores whose mission is to create a safe and effective weight loss management, sports nutrition, and healthy aging program to help customers look better, feel better, and perform better. Since 2005, Complete Nutrition has been helping people achieve their health and wellness goals by offering exclusive supplements at affordable prices. Staff members are athletes, certified personal trainers, nutritionists, and other people with experience in the fitness and health supplement retail industry. Founder Cory Wiedel and President Ryan Zink were named finalists of the Ernst & Young Entrepreneur Of The Year® 2012 Central Midwest award. Complete Nutrition was recently named to the Entrepreneur 2013 Franchise 500. Complete Nutrition also earned the following top honors from Entrepreneur Magazine in 2012: Franchise 500 award recipient, No. 2 Top New Franchise, No. 36 Fastest-Growing Franchise. Additionally, Complete Nutrition was named to the 2011 Allbusiness.com AllStar Franchises Top 300 list. For more information about Complete Nutrition, call 866-366-5766 or visit CompleteNutrition.com.

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