November 15, 2016–The Foundation for Chiropractic Progress (F4CP), the voice of the chiropractic profession, is pleased to announce the “soft” launch of its targeted campaign: ‘Save Lives. Stop Opioid Abuse. Choose Chiropractic.‘ Designed to emphasize the dangers of opioid prescription painkillers and the benefits of chiropractic care for pain management, the campaign features Opioid Toolkit 1.0 – available for download today.
“The chiropractic profession has always offered a safer option to prescription opioid painkillers,” says Joe Carabello, campaign chairman. “This million dollar campaign and its dedicated resources will be the catalyst for making the public aware that chiropractic care is the optimal first choice for effective, drug-free pain management.”
The F4CP is asking 5,000 doctors of chiropractic (DCs) to contribute $200 each to support campaign initiatives, which span media and advertising, marketing, public relations, digital promotions, and more. Additional contributions honoring children, assistant(s), significant others, and or a deceased family members will go directly to the campaign. To donate click here.
As ‘Save Lives. Stop Opioid Abuse, Choose Chiropractic.’ receives additional donations throughout 2017, the toolkit will be updated to include all-new resources:
- Opioids 2.0 White Paper
- Press Releases
- Website Banners
- E-Blasts
- Social Media Postings: Boosted/Sponsored Content
- Print Advertisements
- Informational Flyers
- Videos
- Advertorials
- Social Syndications
- Newsletter Advertisements
- TV and Radio Public Service Announcements
- Spokespersons
- Times Square Advertisements
Carabello continues, “We are appreciative of the endorsement from key players in the chiropractic community, many of whom attended the recent 2016 COCSA Convention Congress of Chiropractic State Associations (COCSA) and the Chiropractic Summit. We look forward to receiving continued support and working together to raise further awareness about the benefits of chiropractic care.”
To donate to ‘Save Lives. Stop Opioid Abuse. Choose Chiropractic.’ click here.
Source: Foundation of Chiropractic Progress
