Using the right keywords in your marketing materials increases the odds that you’ll show up in their search results for chiropractic and sports medicine
Specializing in sports chiropractic is one way to differentiate your business from other chiropractic providers in the area. It also establishes you as an expert in this field of practice, making you more sought out by athletes and active individuals looking to not only recover from injuries but stay ahead of them.
How do you attract more sports chiropractic clientele if this is your chosen specialty? Here are five options to consider:
Use the right keywords
BrightLocal’s 2019 Local Consumer Review Survey found that, in the last year, nine in 10 consumers have used the internet at least once to find local businesses. One in three reported that they do this type of search every single day. Using the right keywords in your marketing materials increases the odds that you’ll show up in their search results for chiropractic and sports medicine.
There are several online platforms you can use to help you hone-down which keywords will provide the best response. Additionally, consider also using a variety of words and phrases that your target market would likely use when searching online for you.
For instance, if your practice is in Arlington, Texas, using the phrase “sports chiropractor in Arlington, Texas” on your website will help search engines connect you with the patients who input this same phrase when conducting a search.
Network with other chiropractic and sports medicine professionals
By making these connections, these professionals are more likely to refer their clients to you if they could potentially benefit from your services, and vice versa.
Professionals to consider reaching out to with networking include athletic trainers, personal trainers, coaches, and anyone else who works directly with athletes and other active individuals in your area. If you have a local sports clinic or gym, networking with the professionals providing services in those facilities is a consideration as well.
Sponsor local sporting teams or events
Sponsoring local sporting events may cost some cash up front, but it is cash that offers a decent return on investment because it gets your name out to the public and establishes you as a health care professional who cares about area athletes, making you someone they want to do business with.
To create a list of local sporting events to potentially pursue, contact local sporting venues to learn what is on their calendar in the upcoming months. Also contact local sporting associations to see what they have planned as well, both adult and youth.
Identify the events that have the type of chiropractic and sports medicine clients you want to work with (such as marathon runners, football players, or those who play soccer) and inquire if they’re looking for sponsors. When team results are reported in newspapers or the local media, the name of your clinic will see repeated mentions.
Offer sports-related workshops and seminars
Offering workshops and seminars that would be of interest to the athletes you want to work with most can also help you expand your sports chiropractic clientele. These types of trainings help them come to see you as an expert in sports while also providing the opportunity to begin to establish a relationship with them that can easily transition into working one on one.
What types of workshops and seminars would athletes be most inclined to want to attend? Think about the areas they struggle with most, whether it is how to avoid certain injuries, best practices for using nutrition to enhance performance, or ways to increase their speed, strength, or agility.
If you aren’t sure which topics they may find most beneficial, talk to them and ask. The more they see the value in the trainings you have to offer, the more willing they will be to sign up and attend.
Partner with local sports associations and/or activity centers
You can also increase your reach for sports patients by partnering with area sports associations and activity centers. Become their “go-to” health professional for certain events and classes they offer and you are able to begin to establish more credibility with their list of members.
For example, if there is a local gym that offers weekly exercise classes, you could offer a special introductory pricing for these individuals. This helps the gym provide more value to their clientele while also increasing your visibility with your target audience.
Another alternative is to provide your services at low or no cost for certain events they offer. It may cost you some time initially, but if you gain a couple clients at each one, it will increase your revenues in the long run.
When your goal is to expand your clientele — whether in sports or any other area — think about where your target audience hangs out, what types of organizations they currently work with or join, and what other professionals they may see to help them overcome their biggest obstacles.
By being in these places as well, you become a more natural solution to the problems they face, expanding your chiropractic and sports medicine practice as a result.