New chiropractic commercial targets athletes, prospective DC students, to drive patients to local chiropractors
Get a sneak peek at the 30-second chiropractic commercial that will air this summer during the 2021 Tokyo Olympics, serving to inspire athletes and students to consider chiropractic care and service, and to motivate customers to seek out local chiropractors.
“There is no better time than now to showcase the value that chiropractic offers, both professionally and as a patient,” said Norman Ouzts, Jr., DC, chief executive officer, NBCE, an international testing organization for the chiropractic profession with the mission of ensuring professional competency through excellence in testing. “Taking chiropractic to over 23 million households during such a monumental event grants the profession access to millions of consumers and builds the connection between what a rewarding career in chiropractic looks like, and how individuals can utilize chiropractic care to maintain optimal health.”
The storyline features a past Olympic athlete discussing the challenges of competing against the world’s best and how chiropractic care enhanced their performance and competitive edge, resolved their injuries and ultimately inspired them to pursue a career in chiropractic. The chiropractic commercial, which will air on five weekdays, Monday-Friday, between the hours of 12-5 p.m. EST during the broadcasts, will result in promoting a career in chiropractic to more than 200 million U.S. viewers.
Sherry McAllister, DC, executive vice-president of the Foundation for Chiropractic Progress (F4CP), says the opportunity for visibility for chiropractic will be enormous.
“I can honestly say that we have never done something on this scale before,” she said. “The 30-second chiropractic commercial is set to air five times and is expected to reach 204 million individuals. Let that sink in. This doesn’t include all of the views the commercial will receive from our individual members sharing the file to their practice websites or social media pages.”
The concept was a commercial focusing not only on educating the public about chiropractic, “but also grabbing the attention of individuals who may be considering a career in a health care field like chiropractic,” McAllister said. “The future of this profession lies in the hands of its current students and those who are considering a career in health care.”
F4CP Chairman and CEO of Foot Levelers, Kent S. Greenawalt, says, “For years, the Foundation for Chiropractic Progress has dreamt of pursuing opportunities of this grandeur for the profession. The chance to create this commercial would not have been possible without the support of NBCE. We are going for the gold, and are pleased to showcase chiropractic care to the world.”
To view the commercial go to f4cp.org/olympics.