Of the respondents, 36% who have tried CBD did so without knowing their CBD facts and the difference between CBD and THC
A poll of 1,087 Americans by the research company Invisibly shows that of patients and consumers, more than half have never tried CBD or do not know the difference between CBD and THC (marijuana) products, calling on chiropractors who sell CBD to increase their patient education efforts on the CBD facts.
Survey results
• 58% didn’t know the difference between CBD and THC-containing products
• 62% have never tried any type of CBD product
• 40% who have tried CBD products said their primary reason was to reduce stress
• Women are the biggest consumers of CBD products (at more than twice the rate of men) and display their knowledge of CBD facts by using it in both topical and ingestible forms
• 14% used it in an ingestible form
• 11% as a topical ointment or cream
• 13% had tried it in both ingestible and topical form
The data revealed that 68% of respondents who have not tried CBD said that they don’t know the difference between CBD and THC-containing products such as marijuana, and only 64% of respondents who have tried CBD did understand the difference between the compounds.
Of the respondents, 36% who have tried CBD did so without knowing their CBD facts and the difference between CBD and THC-containing products.
Of the 47% of respondents who said they would consider using a CBD product, 24% said they would use it to reduce stress and anxiety, 14% said they would use or consider using CBD to reduce both stress and physical pain, and 9% said they would use or consider using CBD solely to reduce chronic physical pain.
In terms of gender and CBD usage, 50% of respondents identified as female, 28% as male, and 22% identified as non-binary.
Women know their CBD facts
“Women use CBD more frequently than men and non-binary respondents, in both ingestible and topical forms,” said Myra Godfrey, Invisibly publicist. “59% of women said they have tried both, compared to only 26% of men and 24% of non-binary respondents that have tried both. Women also tried topical CBD more than twice as much as their male and non-binary counterparts, making up 56% of the total, compared to 24% of men and 20% of non-binary respondents.”
Full data from the survey is available at invisibly.com/insights/cbd-products.
