Student DC Archives - Page 20 of 28 - Chiropractic Economics

Learning to read

Student DC March 19, 2019

Over the years in practice, I discovered that one of the most important things I had been doing to effectively communicate with my patients was listening intently to try and pick up on the one thing, or things that would allow me access to their personality. I displayed my sincerity like a sandwich sign hanging […]

Staying natural: doing the unexpected

Student DC March 19, 2019

Not just patients, but people make decisions based on trust. Whether among friends, peers or competitors, trust builds most relationships. How do we get it? Where do we get it? The answer is really very simple. Trust is within us. When you open your heart and display the passion it holds and in the vernacular […]

What does a successful associate look like?

Student DC March 19, 2019

Many successful chiropractors started as associates. Sometimes associates spend years working for someone else before they go out on their one. An associate position can lead to a practice purchase, a partnership, or a satellite clinic; an associateship is also a great way to learn the ropes and become more confident about both the technical […]

Practice quicktip: search for incentives for new businesses

Student DC March 19, 2019

Many cities and states have special programs to encourage new businesses. For example, many states have incentives to encourage business startups in targeted “enterprise zones” (like Oregon) or incentives for minorities, veterans, and women who want to start businesses. Other states may give incentives to health care businesses (see Arizona’s Angel Investment Program). Cities also […]

‘See’ your success

Student DC March 19, 2019

Whether we’re students, doctors, or patients, we all have dreams. And we all want to bring those dreams to fruition. Some of us realize our dreams; some never do – at least not to the extent we would’ve liked. The difference is vision. Vision is the hallmark of nearly every elite athlete, businessperson, or anyone […]

Becoming THE chiropractor in town: part III

Student DC March 19, 2019

Pat yourself on the back. You’ve stuck with this three-part series, and have arrived at the last three lay lecture marketing “insider’s” secrets. Here’s a recap of the first six: 1. Don’t be too technical with your talk content. 2. Include a special money-saving offer at the close of your talk. 3. Don’t be afraid […]

Guest editorial: upside down from the end backward

Student DC March 19, 2019

Dr. Cooper was probably the coolest person I have ever known. When he walked into a room everyone took notice. He had a striking appearance. He wore dark suits, was always tan and his hair and goatee were silver. As my college music teacher for private lessons, he liked to have me play music sight […]

Dear graduate …

Student DC March 19, 2019

This year almost 3000 new chiropractors will graduate and enter the work force in North America. Armed with the knowledge necessary to pass the national examination and the particular idiosyncratic obstacles of a state licensing board, these new doctors will discover that their education has just begun. The curriculum at most chiropractic colleges rarely emphasizes […]

Who are these people and what do they want?

Student DC March 19, 2019

One key piece of information you need before you start your practice is “who are the people I will be serving? What are they like?” Sometimes this is called your “market” and it is best described as the prospective patients in the area from which you expect to draw. If you don’t know about these […]

Murphy was an optimist

Student DC March 19, 2019

You’ve probably heard of Murphy’s Law: Anything that can go wrong, will go wrong, and at the worst possible time. There’s a corollary: Murphy was an optimist. Anyone who starts a new venture must anticipate problems. And starting a chiropractic practice is no different. You will encounter bankers who forget to turn in your loan […]

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