Most chiropractors say they are in the business of healing. But they are really in the marketing business. When you build your brand in your community, you spark referrals. The more you market, the more profitable your business. Even so, some chiropractors think “marketing” is a dirty word. But the fact is you are indeed in marketing because everything you do requires establishing your value to create a long-standing customer relationship.
Suppose I’m speaking to a state association and a recent graduate returns from the lunch break early: “Do you have a minute?” she asks. A frustrated associate arranges an hour telephone consult with me: “Here’s my problem”¦” he confesses. From such conversations, I’ve learned the following five essentials that aren’t getting adequate coverage in chiropractic colleges.
The “Cs” are are a set of key qualities and characteristics that make the difference between those who are just “proficient” and those who really “prevail” as they start their career in our profession. They are the difference between the DCs who are merely good enough to practice and those who achieve, lead, impact, earn, and influence at their highest potential. The latter group prevails by achieving and experiencing at the level they dreamed of””whatever that may be. As you read, do a self-check and determine which factors you are strong in””and which may need some “adjustment.”
Every consultant has a different area of expertise. As a new doctor, you might consider working with a startup consultant who knows your industry, how to avoid big missteps, and what you’ll need to do to become more profitable quickly. Hire an expert at what you need. If you are starting a practice, a consultant […]
Chiropractors who make it through decades of clinical practice learn many things over the years. Some experiences lead to nuggets of wisdom and confirmation that they made the right decision. Others serve as lessons learned the hard way, and opportunities to move forward from failure. Those in your field who have crafted a successful career […]