Chiropractic Business Tips

Why you need social media marketing for your practice

Jennifer Jamack May 21, 2018

Tech Talk Chiropractors who use social media can gain new patients more easily than those who only use traditional advertising. With social media, you can research the type of audience you are trying to reach by creating targeted ads that direct a specific audience to your website. Keep in mind that this type of campaign, called “organic reach,” usually speaks to those who have expressed interest in your content—chiropractic care—at some point.

HIPAA consulting vendors often misinterpret a key compliance requirement

Jeff Brown May 21, 2018

The Oﬃce of Civil Rights (OCR), the enforcement arm for HIPAA compliance, clarified a critical distinction between risk-assessment types in its April 2018 Cybersecurity Newsletter, “Risk Analyses vs. Gap Analyses – What is the difference?” This is important to note because it signals the OCR’s awareness of a glaring disconnect regarding the risk analysis requirement among providers, HIPAA consulting services and throughout the health care industry as a whole.

Building your practice brand doesn’t have to be difficult

Ray Foxworth, DC May 18, 2018

Marketing Matters Marketing your practice today is different than it was in the “Mercedes ’80s” when I started my own practice. Today, many providers feel their hands are tied when trying to market their services while adhering to stricter health care regulations. When you consider the changes in the health care profession within the past decade, from regulatory and compliance crackdowns to health care reform, it makes you wonder if marketing your practice is worth the risk.

3 easy strategies for marketing with a limited budget

Paul S. Inselman, DC May 16, 2018

Marketing is more than selling; it’s also the process of teaching consumers why they should choose your product or service over your competitors. Think of it as doing things to get your phone to ring. For instance, imagine being a politician. How does a politician get elected? They tell more people about who they are, what they stand for, and how they are going to help the voter. The person who gets their message out to the most people wins the election. That is marketing in action.

The choice to go solo or partner with an established DC isn’t easy

Mark Sanna, DC May 15, 2018

Practice Central After completing their studies at chiropractic college, most students dream of owning a practice. They yearn for a place where they can make their mark and practice the skills they learned during their years in school. Some chiropractic colleges help prepare their students with classes on the business side of practice prior to graduation. However, it’s not until you experience the reality of being out on your own in the world of chiropractic entrepreneurship that what you might not have learned in school becomes apparent.

How to understand the rules of running your chiropractic business

Kathy Mills Chang, MCS-P May 14, 2018

Practice Central The average student is in chiropractic school for about 1,350 days and, afterward, most graduating students immediately go into practice by themselves or working as an associate doctor. During the first year on their own, most new grads concentrate on building a practice and helping patients. But all too soon, the paperwork, the rules and other business details appear, and the worries start to set in.

Where are the chiropractic colleges now, and where are they going?

Daniel Sosnoski May 10, 2018

Feature The first chiropractic college was founded in 1897 by Daniel David (D.D.) Palmer in Davenport, Iowa. At first named the “Palmer School and Cure,” it was the source of the first professional chiropractors, some of whom went on to found other colleges. In the span of about 50 years, chiropractic schools evolved to encompass laboratories, X-ray facilities, research departments, and by the latter part of the 20th century, most were fully accredited.

Measure your expectations against the reality of financial markets

H. William Wolfson, DC May 3, 2018

Money Management Investors have become financially complacent in recent years as the market has lulled them with ever increasing gains and returns. When alarm clocks went off in February 2018 with one of the biggest daily and weekly losses in market history, the realization of what it means to be in the market became all too real. Unless you have been totally cut off from the news, you could not miss the turbulence the financial markets have experienced.

4 SEO hacks to increase your chiropractic website’s success

Samantha Heath May 2, 2018

Sponsored Content Search engine optimization (SEO) is the process of increasing traffic to a webpage by ensuring the site appears toward the top of a search engine results page. Better search results increase the number of visitors to your site, thereby creating more opportunities to convert these web surfers into clients. Since 75 percent of web users don’t click past the first page of their search engine results, businesses compete aggressively for this coveted online real estate.

You can now be part of an FAA medical exam program for pilots

Michael Megehee April 29, 2018

Practice Central When I was 14, I asked my parents for a radio-controlled airplane for Christmas. Instead, they gave me flying lessons. Their gift led to my lifelong love of flying. When I graduated with my DC degree 20 years later, I recognized that I had the training and skills to perform the Class 3 medical certificate exam that all private pilots are required to have. I eventually began a somewhat lengthy communication with the FAA Flight Surgeon.

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