Chiropractic Business Tips | Practice Management

Effectively use direct mail marketing to grow your practice

Christina DeBusk September 8, 2015

Direct mail is still a great way to market your business. Before you run to the post office and send thousands of postcards to your community, it’s important to realize that, like any other marketing method, there are effective ways to do it.

Worth the hype

Drew Gerber August 25, 2015

Marketing Matters | In the ever-evolving world of marketing, stay on top of not only the latest sociocultural trends but also the algorithms by which search engines like Google sort and rank information on the Web. You don’t need to understand every detail, but ensure you have a secure handle on the basics that will make your marketing efforts truly shine.

Rise of an electronic empire

Arlan W. Fuhr, DC August 25, 2015

Tech Talk | Until the last decade, chiropractors were generally uninterested in technology, but as times have changed, we’ve moved to adopt new software and technical approaches.

Appraising the bar

David Foster, DC August 24, 2015

Money Management | If you’re selling your practice, bringing in a partner, separating from a partner, obtaining financing, or settling with a divorcing spouse, a poor-quality appraisal—or no appraisal at all—can produce disaster. When you negotiate with a professional practice appraisal behind you, you put yourself in a position of power and knowledge.

Signs of life

Daniel Sosnoski August 12, 2015

Feature | When you look at how practice consultants can turn around a troubled operation, you also see how any practice can improve its position.

Should you consider a chiropractic franchise?

Dava Stewart August 10, 2015

There are several ways to work as a chiropractor, and one that you may want to consider is as a franchise owner.In some ways, owning a franchise gives you the best of both worlds—you can retain independence, but also have a support system. If you are considering a chiropractic franchise, there are several factors to consider.