Chiropractic Business Tips

HIPAA Phase Two Audits are coming—are you ready?

Chiropractic Economics Staff March 23, 2016

HIPAA was enacted in 1996 to safeguard patients’ protected health information (PHI). It’s the “accountability” part that affects healthcare providers most strongly because it regulates how they must handle PHI.

Step by step

Marc H. Sencer, MD March 23, 2016

Chiro Biz Quiz | Take a methodical approach toward practice integration by planning correctly, hiring the right staff and marketing your new business model.

Worst-case scenario

Steven J. Kraus, DC March 22, 2016

Legal Ease | Take a look at what an audit really means for your practice and review some simple and time-honored steps to ensure you make it through the process in one piece.

Find efficient funding

Stephen Sheinbaum March 21, 2016

Money Management | Every business needs capital to grow; whether to buy new equipment, reach new customers, or open a new location. Chiropractic practices have all of these needs, but they also have unique qualities that may make them a difficult fit for traditional forms of funding through banks and credit unions.

The center of attraction

David Rominski March 18, 2016

Marketing Matters | It is no secret that referred patients are more likely to stay in your office, pay your bills promptly, and often will refer another person to you. Referred patients are by far the most valuable.

Snake oil and sleaze

Kathy Mills Chang, MCS-P March 15, 2016

Practice Central | Why chiropractic assistants resist sales. Are front desk chiropractic assistants in the sales business? You bet they are. But if you ask a group of them, you’ll probably get responses like: “That’s not my job.”

Become a reputation manager in your chiropractic practice

Chiropractic Economics Staff March 14, 2016

Transform your online patient review and reputation into a successful marketing strategy. What business or clinic do you choose: one with a 2 star rating or one with a 5 star rating? How do you perceive a business that has no reviews? You use and trust business reviews for many areas in your life.

Better together: Direct mail and email marketing

Kaitlin Morrison March 7, 2016

Plenty of chiropractic practices are using email marketing campaigns, but adding direct mail to your marketing strategy is often more effective than email or mail alone. Increasing your marketing return on investment is as simple as understanding your marketing audience and combining multiple outreach strategies.

Tailored for teaching—Life West revamps delivery of care

Timothy J. Gay, DC March 1, 2016

In Focus | Life Chiropractic College West has undertaken a major project to re-envision and renovate its Life West Monte H. Greenawalt Health Center. This project is the brainchild of president Brian Kelly, DC, and the executive vice president of the health center, Timothy Gay, DC. The two worked closely with Glen David, CEO of Davlen Design, to create this extraordinary new facility.

From square one

Chris Zaino February 29, 2016

Practice Central | Gain traction from preparing a world-class report of findings. In school you learn that a report of findings (ROF) should answer such questions as “what’s wrong,” “can you help,” “how much will it cost,” and “how long will it take.” But that model was taught to you because it’s fast and easy to teach, not because it’s the most effective or efficient.

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