Transform your online patient review and reputation into a successful marketing strategy.
What business or clinic do you choose: one with a 2 star rating or one with a 5 star rating? How do you perceive a business that has no reviews? You use and trust business reviews for many areas in your life. Where to eat, where to stay, which movie to watch, or which theater to patronize. Guess what? Your patients are using reviews to check out your business too!
Let’s drill down the numbers about reviews in a visual way. The following downloadable infographic will give you a little insight to online reviews and how they can affect your practice and your reputation.
Ratings give consumers and patients a quick view or snapshot of your business reputation based on real customer feedback. Positive reviews posted on a variety of sites build credibility and trust with patients. Being a reputation manager can help you with this.
Some DCs ask patients to go to their Facebook page and provide a review or rating or like the page. Is Facebook the best platform to post reviews? If you want to improve your online presence, what strategy is best to develop a strong reputation online and improve your business ranking?
So you’ve heard about or maybe considered implementing a Reputation Management program for your clinic the last 3-4 years. Maybe it seemed like too much work, was too expensive, or you thought it wouldn’t deliver return on investment (ROI). What you don’t know is having this resource matters to the success of your business!
An automated system where your clinic asks each patient to rate your clinic, mitigate negative experiences from becoming a bad review published on social media.
Having a reputation marketing strategy will help you leverage positive ratings and feedback on social media to develop a great online reputation and brand. If your goal is to be the DC of choice in your community, a reputation management program and strategy is essential.
PJ Erickson is a Digital Marketing Expert specializing in reputation management, search engine marketing and smart website architecture. She has been part of the chiropractic profession for 20 years, including co-owning a multi-disciplinary chiropractic clinic focused on injury care and owning a digital motion X-ray facility. Per post-graduate education is in integrative health (MS) and naturopathic health (ND). She is part of a very elite digital marketing mastermind group that is ahead of the curve in online marketing strategies. You can learn more about her at www.pjerickson.net and can be contacted by email at pj@pjerickson.net.
