Chiropractic Business Tips

Marketing Matters If $20 bills were sold for $5, how many would you buy? When you put your marketing dollars to work doing direct response marketing, $5 of marketing can easily turn into $20 of profits from sales—if you do it right. In an ideal world, marketing for chiropractic care would be unnecessary. Everyone would subscribe to the idea that chiropractic is valuable, and every patient would refer friends and family, who would then also become your raving fans. You would have nothing to do but treat patients.

You know addressing posture is important to effectively care for back and neck pain. After all, the best adjustment is fighting an uphill battle against gravity if a patient slumps in front of a computer for 10 hours a day, shoulders hunched up to their ears. A good chair, a standing desk, and good shoes can help. But when some- one’s unconscious default posture is “slumped over with head jutting forward and spine collapsed back- wards,” you need to engage them to change their postural habits.

Practice Central So, you purchased an electronic healthcare record (EHR) program. Congratulations! Maybe you were one of the early adopters who were riding the incentive wave that allowed you to tap into that $44,000 per eligible provider. Maybe you jumped on the bandwagon a little later. Either way, you took the plunge, and you have the software. Now how’s it going? If you’re like many if not most, those first few days and weeks with your new software were a far cry from what you had thought they would be.

Chiro Biz Quiz Doctor smith, a chiropractor, is panicking. For the past two years he has watched his revenue decrease. It started slowly at first, but now it’s accelerating. Smith is not sure if he can survive, let alone continue his current lifestyle. Is this happening in your practice? Do you feel like the clock is ticking, yet there are few solutions? Today’s Biz Quiz is all about saving the sinking practice. There are many reasons a practice might be performing poorly or failing, but they tend to fall into two general categories; namely, internal and external.

Marketing Matters If you are like most chiropractors you become one to share the results you experienced yourself through chiropractic. Chiropractors are filled with passion for healthcare but often have none for the business side of chiropractic. Yet, to change people’s lives through chiropractic, the business side needs attention— especially the marketing aspect. There’s a concept in business called the “marketing funnel.” It’s the process by which a person unaware of your product or service moves through a process (the funnel) to become a repeat customer (patient) and ultimately an evangelizing fan.

Practice Central Depending on where you are in the lifecycle of your practice, retirement may be a hazy, far-off vision of ease and travel. Or, it may be beckoning over the horizon—a call you either welcome or dread. As a chiropractor, the ability to control when and how you retire is crucial. That’s because the healing profession carries some inherent risks that can affect when and how you leave the workforce. As chiropractic is a physically demanding occupation, your physical fortitude may in part dictate how long you can practice.