When it comes to Facebook, engagement is critical.
At the end of the day, the number of likes you have is irrelevant if no one is coming back to your page. Don’t get me wrong, likes are an important measurement, and for us? The amount of people talking about your page overrides that measurement of likes.
With that said, how do you know if your tribe is engaged with your page? How do you know if what you’re doing is actually working.
In this video, I’ll show you what to look for to determine some of your impact.
And next time? I’ll provide some strategies to help you increase that engagement, which ultimately creates traffic for your practice.
With her PhD in gossip, numerous EMMY® awards, and social media reach topping 120 million per month, Shawne Duperon is considered by many to be one of the most innovative consultants and speakers on communication today. She has been featured on CNN, ABC, Inc Magazine, and USA Today. She applied gossip theory and implemented strategies that caused the non-profit Project Forgive to go viral, garnering an endorsement from Archbishop Desmond Tutu and the honor of a Nobel Peace Prize Nomination for her work on global forgiveness. She can be contacted through ShawneTV.com.
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