2018

Marketing Matters Back in the day, maybe five years ago or even before, having a practice website meant that you were not only keeping up but you “got” the importance of having an online presence. Is that all it takes in 2018 when just about every chiropractor has a website? No, not any more.Having a website is merely the beginning—if you’re serious about getting new patients from the internet.

Personal Growth Back in the days when the land was ruled by tribes and hunters, there were no Dale Carnegie courses offered for improving one’s public-speaking strategies. There were no Toastmasters clubs. There were chiefs, and they inspired, motivated, led and presented to their tribes. Dale Carnegie methods help leaders do the same in modern-day settings and many people believe they are the preeminent brand of public speaking training.

Practice Central There is a song by the rock band Queen titled, “You’re My Best Friend.” It was on the radio the other day, and it got me thinking about chiropractors and their No. 1 asset: chiropractic assistants. What you typically find is that among the issues of time, money, systems, processes and talent, the best resource for any chiropractic practice is the use of an assistant. The chiropractic assistant (CA) can aid in the establishment of processes and systems as well as help create the patterns necessary to grow a practice.

Practice Central The chiropractic profession has been undergoing a revolution of sorts over the past decade. Many have suffered the effects of managed health care and the Affordable Care Act, two developments that have been widely frustrating. That said, new opportunities have also presented themselves. One major opportunity that arose is related to Department of Transportation physical exams.

Feature It’s an ordinary work day, and you’re walking into your practice ready to review the day’s schedule and start seeing patients. But something is different: Your front desk staff and your CA are huddled in front of a computer, talking quietly, tense and nervous. As you enter, they look at you with ashen faces. Your practice has been hacked. How likely is this to happen?

Legal Q&AQ: I would like to start implementing a compliance program in my integrated practice. How do I start? A: Start small. Trying to implement a full compliance program in one stroke will most likely result in frustration, confusion and ultimately failure (and a tendency to avoid the situation). Do not buy a pre-packaged compliance program.