2017 Archives - Page 13 of 15 - Chiropractic Economics

Are you avoiding the hazards of social networking?

Brandy Brimhall March 9, 2017

Legal Ease | The internet is currently the largest source of information and with it comes the world of social media. Many people use social media for personal and business purposes because of the many benefits in using these networking applications. Social networking creates a ripple effect that allows people and businesses to share information, insights, and communicate far and wide. Social media also gives you the ability to easily communicate with patients and peers.

The most common mistake DCs make with marketing

Ray Foxworth, DC March 8, 2017

Marketing Matters | It is amazing to see how the more things change, the more they remain the same. When it comes to marketing, there have been astounding changes in how and when you communicate with your patients and the public about chiropractic. Who knew that someday DCs could completely avoid newspaper ads, Yellow Pages ads, direct mailers, and postcards to reach patients. Or that there would be more devices connecting people than there are people. If you don’t believe it, look at the devices you use every day. Chances are good you have a smartphone, a tablet, and a computer.

Taking a healthy look at creating successful life markers

Monica Wofford, CSP March 8, 2017

Personal Growth | Children live in a land of make-believe, a world filled with crayons, markers, and imagination. Life is whatever they dream up and describe it as. No one taught you it wasn’t real until you got closer to your teens. As an adult, you now see things differently. Your markers are no longer used for illustrating your imagination, but rather they are signposts telling you where you should be.

Yoga or Pilates: Which offers the most benefits?

Stephanie Kramer March 6, 2017

Personal Growth | Chiropractors, like all health practitioners, strive to provide their patients with the best possible care. But to do so, you have to be at your best. And to be at your best, you need to take care of yourself. Mind-body techniques are one way to relax and unwind from the daily challenges of treating clients. Two of the most popular options are yoga and Pilates. But which one offers the most benefits? The answer may depend on what you need.

What you need to know about Functional Medicine

Mark Sanna, DC March 3, 2017

Wellness Approach | The number of individuals who suffer from complex chronic diseases such as heart disease, diabetes, cancer, and autoimmune disorders is on the rise. The conventional care provided by allopathic medicine is oriented toward acute care and the diagnosis of trauma or disease of limited duration, such as a broken limb or heart attack. Medical physicians practicing in this model typically prescribe drugs or surgery with the goal of ameliorating the immediate condition and symptoms.

Going back to school as an instructor can pay you multiple dividends

Steven Brown March 2, 2017

Practice Central | ow many doctors of chiropractic service as teaching faculty for healthcare profession students at undergraduate colleges or universities? Unfortunately, there are very few, which is a missed opportunity. Teaching at the under- graduate level offers significant benefits and opportunities for the DC instructors and the chiropractic profession as a whole. As you are a doctor of chiropractic, undergraduate students who are preparing for graduate degrees in healthcare can all learn from you.

[Chiropractic] retailing is dead. Long live retailing

Alyson Evans March 2, 2017

Practice Central | Healthcare is changing and the business of healthcare is beginning to look and feel like many other consumer-oriented industries. It is time to recognize that your patients are consumers, and technology has changed everything. How they care for themselves, how they seek care, and how they discover and purchase the health and wellness products they buy have all drastically transformed This shift in the patient mindset means you can create new revenue streams for your practice.

Do you know the essentials of an effective foot examination?

Kevin Wong, DC March 1, 2017

Research Results | There are a number of components doctors of chiropractic need to consider when examining the foot for biomechanical concerns. Foremost is the need to screen new patients for the requirement for foot support and correction. This is important, because many (if not most) people have lower extremity and foot imbalances, which may be causing or complicating their spinal complaints.Often, though, patients don’t report foot problems; they only notice their back or pelvic symptoms.

Achieve mechanical stabilization with kinesiology taping techniques

Edward Le Cara, DC, PhD February 28, 2017

Clinical Concerns | The stabilizing system of joints is composed of active, passive, and neurological components. Stability can be thought of as: “The ability of an object to maintain equilibrium or resume its original, upright position after displacement from an outside force.” Kinesiology tape was developed to assist the neurological component of stability while allowing full range of motion. In other words, when placing tape on the skin, the nerves (mechano-receptors) in the fascia and superficial muscle are stimulated and alert the brain of activity in the region.

Charge up your chiropractic practice (and profits) with PEMF therapy

Daniel Sosnoski February 24, 2017

Feature | Because chiropractic is at heart a vitalistic philosophy of healing, it has a long had a connection with the ideas about electricity, a “life-force,” and healing energy. Often as not, all three ideas are comingled, and the history of chiropractic is colored with electric boxes and light-up gizmos, most of which relied on the gullibility of the general public for whatever efficacy they achieved. The case is quite different with pulsed electromagnetic field (PEMF) therapy. This modality has a fairly extensive history and it has been studied and tested in well-controlled clinical trials.

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2017

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