2017 Archives - Page 12 of 15 - Chiropractic Economics

Making sense out of superpulsed lasers

Rob Berman March 30, 2017

Tech Talk | Lasers are regularly discussed in chiropractic trade publications, newsletters, conferences, and other places. And there are many types of lasers that various medical specialties use. Lasers such as Excimer, Nd:YAG, and CO2 are not appropriate for therapy applications. Meanwhile, superpulsed, continuous wave (CW) pulsed, and combination superpulsed and CW lasers are regularly used in chiropractic offices for their therapeutic benefits. Laser emission is either “on” or “off.” If the laser is constantly on and emitting light, then it is in continuous mode.

What you need to know about customer relationship management (CRM) systems

James Onken March 29, 2017

Marketing Matters | Retention, reactivation, referrals and revenue: What do these words mean to you? To many chiropractors, these are the building blocks and hallmarks of a successful practice. Though it is true that if you retain and reactivate patients—asking for referrals at every turn—you will see an increase in revenue, the path to achieving those goals is what has changed today. Before networking, hard work and your ability as a healer drove volume. While those are still important today, your success is now attached at the hip to technology.

5 local groups that DCs overlook for practice growth

Todd G. Singleton March 28, 2017

Marketing Matters | Years ago, when a chiropractor was first getting started, he or she would start by placing an ad in the Yellow Pages. Today, the Yellow Pages are mostly obsolete, and doctors are turning en masse to online sources of revenue. The Yellow Pages are out, and Facebook ads are in. But is this type of online advertising enough to bring in the traffic that your office needs? If you want to set yourself apart from the crowd, you need to go a step further—you need to get out there in your community and engage in on- the-ground marketing.

How you can help stop the diabetes epidemic

Terry Lemerond March 27, 2017

Wellness Approach | While many of your patients come to you for reasons related directly to physical health conditions—pulled muscles, slipped disks, hips out of alignment—if any of them have high blood sugar or diabetes, it shouldn’t be surprising. The Centers for Disease Control and Prevention (CDC) reports that about 86 million Americans have pre-diabetes (high blood sugar but not quite full-blown diabetes) and 90 percent of them don’t even realize it. That’s in addition to the almost 30 million Americans who have diabetes, 25 percent of whom don’t know it yet.

You can have an efficient paperless chiropractic office. Here’s how.

Mark Hollis March 22, 2017

Practice Central | Going paperless can eliminate cost and inconvenience associated with using, storing, and protecting paper in the office. In order to be more efficient, save money, and easily access all your records from outside your office, here are some considerations and suggestions on how to get started with a paperless practice. he right practice management (PM) and electronic health record (EHR) software can make going green easy. The wrong software can make your life difficult.

Use recovery nutrition to build a functional membership practice

Bill Hemmer March 21, 2017

Research Results | Every chiropractors face this demon: You have successfully addressed a patient’s symptom- based complaints and now your patient wants more. They like you, but for them to take the next step and invest in true healthcare, you must provide them with a compelling and logical reason why. So, they give you an opportunity to keep the relationship going by asking you a simple question. What should I eat to lose weight, look better, and feel better? The next words out of your mouth set the stage for your future relationship with this patient.

Laser therapy is better than dangerous drugs.

Robert Silverman, DC March 20, 2017

Clinical Concerns | Too often, DCs see patients who have been prescribed powerful drugs to relieve the pain of joint and muscle injuries. These drugs can often have dangerous side effects, including digestive upsets and even opening the pathway to addiction. Patients come to you because you offer a better, safer way to relieve this type of pain. To meet their needs, consider adding low level laser therapy (LLLT) to your practice offerings. This approach uses light from a laser to relieve the underlying inflammation that can cause pain.

Diagnostics reveal what supplements your patients truly need

Tammy Worth March 14, 2017

Feature | Like most new doctors, Annette Schippel, DC, of Schippel Chiropractic in Jacksonville, Illinois, was idealistic when she graduated from chiropractic school, thinking an “adjustment cures everything.” But she quickly found that while the adjustment is an amazing tool, her patients’ health wasn’t necessarily improving in all cases. So she dove in and began researching Functional Medicine (FM) and supplements, but she didn’t just offer up probiotics and omega 3s.

Be prepared with your financial investments and advisors

H. William Wolfson, DC March 10, 2017

Money Management | Being a doctor includes the accountability of being a fiduciary, as do attorneys, CPAs, CFP professionals, and others.The prudent-person rule is at all times in effect and a fiduciary professional is required to uphold this duty and do what is best for an individual. Regardless of the financial title used, most investors fail to thoroughly evaluate if a selected financial broker or advisor is rendering accurate, unbiased, and truthful advice—or is even a fiduciary.

5 benefits of an infrared sauna in your practice

Don Tralmer March 9, 2017

Tech Talk | As an industry marketing trend, chiropractors are increasingly incorporating an infrared sauna into their practice to both enhance patient experience and create another income stream. Far infrared radiant (FIR) heat is an energy that directly transmits and deeply penetrates into the body because of its specific wavelength. Basically, it replicates the rays of the sun’s spectrum that are responsible for photosynthesis. In fact, Native Americans have long used this healing approach in sweat lodges.

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2017

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