issue-13-2017 Archives - Chiropractic Economics

Just because it’s a business loss doesn’t always make it tax deductible

Mark E. Battersby September 12, 2017

Money Management What chiropractor hasn’t suffered from patients or insurance companies not paying? Accounts receivable are not always collected in full, and some claims aren’t settled due to a variety of reasons. Sometimes patients simply evade payment, and the cost of pursuing them is more than the recoverable amount; sometimes they become bankrupt, sometimes the debt becomes time-barred, etc.

Keep your patients happy with a great online user experience

Patrick Foster September 12, 2017

Tech Talk As more businesses move into the online world, it’s becoming common for chiropractors to go digital as well.If you want to succeed on the internet, ensure you’re providing a top-notch user experience, because if your website isn’t easy to use, it won’t be as useful as it could be to potential patients and colleagues.

Attract news media to build your expert status

Steve Cox And Claudio Gormaz September 12, 2017

Marketing Matters A fundamental truth about business, including the medical profession (and especially when speaking of medical clinics), is the fact it’s a never-ending competition to excel and succeed. With that in mind, be on a constant lookout for opportunities to draw the limelight of publicity to yourself. What if you could create that opportunity on a much larger stage than you imagined?

Work smarter, not harder, to connect with your patients

Rob Berman September 11, 2017

Marketing Matters Changes in the healthcare system, including electronic health records, value-based reimbursement, onerous reporting to third-party payers, and shrinking payments for your services, require you to more aggressively market your practice. And there are new ways for you to engage and retain your current patients without working harder.

Why sleeping position matters

Robert Silverman, DC September 10, 2017

Wellness Approach How do feel when you wake up in the morning? Refreshed, rested, and ready to go? Or stiff, achy, and wishing you could go back to sleep for another few hours? The difference may depend on your sleeping position. Most experts agree that sleeping on your back is the ideal position, but it’s not for everyone. When you sleep on your back, you stretch your body out evenly on the mattress.

Understand the link between grass-fed meat and healthy cell signaling

Robert Davidson September 10, 2017

Wellness Approach Food can play a powerful role in transforming patients’ lives. No surprise there, but what may be news to many are the ways a diet incorporating grass-fed rather than grain-fed meat and dairy can benefit patients, particularly those suffering from inflammation.

Reap the benefits of a highly motivated team

Miles Bodzin September 9, 2017

Practice Central It’s happened to everyone: You walk into a business that is doing everything right, but has a staff member or two who are lacking. This can affect your impression of the business. You know that running a successful practice means having a team that is as motivated and invested in the success of the business as you are.

Leverage the power of the sweat-equity buy out

Mark Sanna, DC September 9, 2017

Practice Central The Great Recession that began in December 2007 and extended through 2009 forced many seasoned chiropractors to reconsider their retirement plans. Many chiropractors in their mid-50s and 60s envisioned retiring at 65 with a comfortable nest egg, the result of a lifetime of earning followed by the successful sale of their practice. Unfortunately, the recession crushed this dream for many.

What you need to know about this missing link in chiropractic

Warren Hammer September 4, 2017

Research Results For the progress of any profession, it is essential to be aware of new information regarding one’s practice. The chiropractic subluxation has proven to be an important factor for attaining superior results. But it must be accepted that the spine is a passive structure moved by muscles, and recent data demonstrates that muscle coordination and function depends on the fascia that surrounds and penetrates the muscle. It is imperative to be an expert in the tissues that move and support the function of the joints, and often these factors are more related to a patient’s complaint than the subluxation.

Treat insomniac brainwave dysregulation with neurofeedback

Guy Annunziata August 30, 2017

Clinical Concerns According to the American Academy of Sleep Medicine, about 30 percent of adults have the symptoms of insomnia. About 10 percent of adults have insomnia severe enough to cause problems during the day, and fewer than 10 percent of adults are likely to have chronic insomnia. When you take into account that most patients with musculoskeletal disorders suffer with insomnia, chances are that up to 90 percent of your patients suffer from some degree of sleeping trouble. Our office conducted an informal survey of our patients to find out how many suffer from insomnia.