issue-08-2001

When it comes to patient education, chances are pretty good that you frequently face the challenge of explaining that chiropractic is a complete approach to health, not just a therapy for neck and back pain. Luckily, now more than ever, patients and potential patients seem to be open to learning more. An educated population, the […]

Are you happy with your patient retention numbers? If you think they could be better, perhaps you’re throwing words at your patients instead of producing pictures in their minds. When you tell patients you want to give them a “check-up,” does that term create an understanding and a picture to the patient of what you’re […]

One of the common misconceptions of advertising and marketing on the Internet is the assumption that because the Internet is global, only global companies should use it to advertise. In reality, advertising on the Internet can be a simple, cost-effective means of reaching patients and prospective patients on a local level. With some planning and […]

One of the biggest benefits of the chiropractic profession is that you actually get to know your patients and create relationships. Very few doctors have that advantage. In most doctors’ offices, patients present themselves once or twice a year, sick and in pain. In chiropractic offices, you get to see the results of your care […]

Q I use a billing company that bills a percentage of the money that it collects for me. Is this a problem? A Your billing company may not receive a percentage if you are billing Medicare. The purpose of these rules is to ensure the biller has no financial interest in the amount billed or […]