issue-08-2001

Consider the following. As you stand in front of an audience in your community, you feel at ease, confident and prepared. You deliver your chiropractic message with just the right balance of humor and emotion. As you near the end of your speech, you maintain this balance and level of comfort. You close with the […]

What is multi-step marketing? Simply put, it’s a marketing program consisting of several communications with a new patient prospect. Here’s what many chiropractors do. They run an ad for a free exam, or they do a screening, and a prospective patient comes in for the exam or screening, but doesn’t sign up. At this point, […]

Where’s the beef?” Do any images spring to mind when you hear that phrase? Are you craving a burger and maybe a call to Grandma? Although you may not be able to remember what you had for lunch yesterday, chances are you haven’t forgotten those few, short words, indelibly imprinted onto your brain over a […]

There is a huge, specific untapped market of patients in need of the benefits of chiropractic treatment. These patients suffer from headaches, neck pain, dizziness, tinnitus and numerous other symptoms doctors of chiropractic frequently alleviate, and yet the vast majority of these people never see a chiropractor. Why? These patients have been diagnosed with or […]

After achieving pain relief on a patient, most chiropractors want that patient to continue care. But why? Patients come into your office because of pain, and once they’re out of pain, they want to know why they should come back or continue care. If you want your patients to continue needed care, you need to […]

When it comes to patient education, chances are pretty good that you frequently face the challenge of explaining that chiropractic is a complete approach to health, not just a therapy for neck and back pain. Luckily, now more than ever, patients and potential patients seem to be open to learning more. An educated population, the […]

Are you happy with your patient retention numbers? If you think they could be better, perhaps you’re throwing words at your patients instead of producing pictures in their minds. When you tell patients you want to give them a “check-up,” does that term create an understanding and a picture to the patient of what you’re […]

One of the common misconceptions of advertising and marketing on the Internet is the assumption that because the Internet is global, only global companies should use it to advertise. In reality, advertising on the Internet can be a simple, cost-effective means of reaching patients and prospective patients on a local level. With some planning and […]

One of the biggest benefits of the chiropractic profession is that you actually get to know your patients and create relationships. Very few doctors have that advantage. In most doctors’ offices, patients present themselves once or twice a year, sick and in pain. In chiropractic offices, you get to see the results of your care […]

Q I use a billing company that bills a percentage of the money that it collects for me. Is this a problem? A Your billing company may not receive a percentage if you are billing Medicare. The purpose of these rules is to ensure the biller has no financial interest in the amount billed or […]