issue-08-2001

Consider the following. As you stand in front of an audience in your community, you feel at ease, confident and prepared. You deliver your chiropractic message with just the right balance of humor and emotion. As you near the end of your speech, you maintain this balance and level of comfort. You close with the […]

What is multi-step marketing? Simply put, it’s a marketing program consisting of several communications with a new patient prospect. Here’s what many chiropractors do. They run an ad for a free exam, or they do a screening, and a prospective patient comes in for the exam or screening, but doesn’t sign up. At this point, […]

Where’s the beef?” Do any images spring to mind when you hear that phrase? Are you craving a burger and maybe a call to Grandma? Although you may not be able to remember what you had for lunch yesterday, chances are you haven’t forgotten those few, short words, indelibly imprinted onto your brain over a […]

There is a huge, specific untapped market of patients in need of the benefits of chiropractic treatment. These patients suffer from headaches, neck pain, dizziness, tinnitus and numerous other symptoms doctors of chiropractic frequently alleviate, and yet the vast majority of these people never see a chiropractor. Why? These patients have been diagnosed with or […]

After achieving pain relief on a patient, most chiropractors want that patient to continue care. But why? Patients come into your office because of pain, and once they’re out of pain, they want to know why they should come back or continue care. If you want your patients to continue needed care, you need to […]