issue-07-2001

Since its inception, chiropractic has, in general, played second fiddle to conventional medical treatment when it comes to public perception. However, over the last 10 years, chiropractic has made significant headway in positioning the profession as a primary source of medical treatment. Thanks in large part to pioneers in the profession, chiropractic is evolving into […]

Chances are, you’ve noticed how the Internet is transforming the way in which companies communicate with their customers. Everywhere it seems, the web address has superceded the toll-free number in prominence. Companies are plastering their web address on everything possible, including billboards, trucks, buildings, TV commercials, and even directly on product packaging. Why is the […]

I can’t think of anything better than a well-trained team that works together to keep a chiropractic office running smoothly. I’m sure it’s every doctor’s goal to build a team with longevity, where everyone knows his or her job and does it well. Unfortunately, this is sometimes the exception rather than the rule. You aren’t […]

Q My practice is located in Florida. I don’t have any Medicare patients, so I don’t need to worry about the anti-kickback laws and I can pay for referrals, right? A Florida, like many states, has its own set of anti-kickback laws that apply, regardless of whether you are treating Medicare patients — and you […]

Image refers to the way a practice is perceived by patients and potential patients. A positive image results in more referrals, greater professional satisfaction for doctors and staff members, and of course, more practice growth. A negative image undermines it all. What is the image of your practice? Is it what you think it is? […]