issue-07-2001

Rush Limbaugh, Dr. Laura Schlessinger and Bruce Williams all have something in common – they are riding the wave of the information age by packaging information in a hard-hitting yet entertaining format, and delivering it on talk radio. Dr. B.J. Palmer even recognized the power of radio when he started “WOC” (World of Chiropractic) radio […]

The beginning of this new century presents some interesting dichotomies. The world is experiencing a technological revolution in every aspect that affects human activity. Yet in contrast, the gathering of information in the health-care environment is still in the dark ages in many cases. The health of patients is directly contingent on the vital data […]

“What have you done for me lately?” When’s the last time you asked that of the person you see in the mirror every day when you’re getting ready for work? I know you have asked your employees that, and I’m sure you have asked your kids that. But when’s the last time you did something […]

Scheduling patients efficiently and accurately is a widespread challenge in the chiropractic profession. This seems to be the case whether an office is big or small, and whether one CA or several are doing the scheduling. For example, consider this dilemma presented by one practice: “We have a huge problem in our office. With six […]

“It’s Wednesday, 6:15 p.m., and there are two more appointments to finish out the day. It has been another successful and rewarding day at the office. By 6:45 or so, you’ll be ready to say goodnight to the staff, and your team will walk out the door and head home. You’re looking forward to dinner […]

Since its inception, chiropractic has, in general, played second fiddle to conventional medical treatment when it comes to public perception. However, over the last 10 years, chiropractic has made significant headway in positioning the profession as a primary source of medical treatment. Thanks in large part to pioneers in the profession, chiropractic is evolving into […]

Chances are, you’ve noticed how the Internet is transforming the way in which companies communicate with their customers. Everywhere it seems, the web address has superceded the toll-free number in prominence. Companies are plastering their web address on everything possible, including billboards, trucks, buildings, TV commercials, and even directly on product packaging. Why is the […]

I can’t think of anything better than a well-trained team that works together to keep a chiropractic office running smoothly. I’m sure it’s every doctor’s goal to build a team with longevity, where everyone knows his or her job and does it well. Unfortunately, this is sometimes the exception rather than the rule. You aren’t […]

Q My practice is located in Florida. I don’t have any Medicare patients, so I don’t need to worry about the anti-kickback laws and I can pay for referrals, right? A Florida, like many states, has its own set of anti-kickback laws that apply, regardless of whether you are treating Medicare patients — and you […]

Image refers to the way a practice is perceived by patients and potential patients. A positive image results in more referrals, greater professional satisfaction for doctors and staff members, and of course, more practice growth. A negative image undermines it all. What is the image of your practice? Is it what you think it is? […]