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One of the hottest strategies in marketing today is CRM, or Customer Relationship Management. While basic CRM marketing fundamentals apply across many businesses, a CRM health-care model must reflect the fact that healthcare is uniquely driven by services, not products. Today’s health-care consumers are no longer led to services solely by doctors. Instead, patients are […]

“Internet time” has made us all crazy. The idea that innovation and businesses move faster on the Internet is pervasive. It’s even the reason that Warren Buffet won’t invest in technology companies; at his last Berkshire Hathaway shareholder meeting, Buffet said, “We have no religious belief [to not] buy into technology companies — but we’ve […]

Vital Statistics Chiropractic Care & Rehabilitation Dr. Neil Schwartz 2811 Watson Blvd., #3 Warner Robbins, GA 31088 912-971-4110 , Fax: 912-971-4072 Office Hours: Monday, Wednesday and Friday: 8 a.m. to 6:30 p.m. Tuesday and Thursday: 8 a.m. to 6 p.m. Closed for Lunch:12:30 to 2 each day The Doctor: Dr. Neil Schwartz, 33, graduated from […]

Why is it that over the past decade many chiropractors have seen a steady decline in their patient visit average? Is it that their adjusting techniques have become so proficient that they can now accomplish in five visits what used to take 25 visits? Probably not. A more likely reason is that many chiropractors have […]

A disturbing enigma that has been a part of chiropractic practice since D.D. Palmer adjusted Harvey Lillard is how to get patients to return for maintenance care. Why should they? Because you said so… ha! Simply telling patients to return for maintenance care has never worked – and never will. Though most people support the […]

This is an exciting time for chiropractic. For every obstacle we face in furthering our message of true health, there is a promising, newly opened door waiting for us to enter. For chiropractic to continue to strengthen and grow, it’s critical we recognize these opportunities and understand how to use them to our advantage. This […]

Effectively marketing your practice may be one of the biggest challenges you face during your career as a chiropractor. Even if you are the most knowledgeable and skilled chiropractor with the friendliest and most efficient staff, your office will be empty if no one knows about you or your practice. Marketing is one of the […]

If you’re like most doctors, your mailbox is probably filled with offer after offer for “pre-approved” credit cards, some with low introductory rates and other prerequisites. Many of these solicitations urge you to accept “before the offer expires.” You may be prompted to look at your current credit card situation and wonder if now is […]

Vital Statistics Alterman & Johnson Family Chiropractors, PA 423 N. Third St. Jacksonville Beach, FL 32250 904-247-3933 · Fax: 904-247-1001 The Practice: Alterman & Johnson Family Chiropractors, PA, is a subluxation-based practice, established in October 1994. It is located in a 1,700-square-foot office, with two adjusting rooms, one massage therapy room, one open adjusting room […]

Chiropractors have been trying to tap into the wealth of potential patients in their local business communities for decades. People who have jobs are great patient prospects, because employees usually have the income or insurance to pay for healthcare. In addition, they are often involved with work activities that can cause physical stress and can […]