Marketing malaise: 5 deciders to outsource online marketing
Do you need to outsource online marketing for your practice? Consider these five factors for determining if it’s time to hire some help.
5 outside-the-box promotional techniques to energize your business
Use these promotional techniques to get in front of new audiences, find new patients and grow your business in your own community and beyond.
The best online marketing for small business starters
Low-cost marketing strategies using social media and the web are gold mines akin to cheap TV commercial opportunities in the 1950s-60s — if you know how to use them. If you’re a one- or- two-person shop, here are some strategies to get more patients in the door.
Better podcasting and webinars for your practice
Podcasting or holding a webinar series is not a ‘build it and they will come’ scenario. But following these best practices and determining your unique audience are the first steps to creating content that will build a following.
4 marketers share first-step Facebook marketing for small businesses
Start with these small steps for kicking off your Facebook marketing for your small business
4 ways to get children excited about Every Kid Healthy Week
Fortunately, most kids are healthy. The Centers for Disease Control and Prevention (CDC) reporting that 84 percent of children in the United States between the ages of 5 and 11 are either in very good or excellent health. However, not all children are as lucky. According to the CDC, some of the leading causes of […]
Branding ideas and brand strategy for your office
Profitable advertising, marketing or promotions don’t just happen by accident. Successful and predictable branding requires an awareness of both your patients and your practice. Establish or strengthen your brand with these tips.
Build your brand with social media
One of the most common questions students ask as they begin their career is, “How can I start building my audience and brand before or right after I graduate?”
The 5 metrics in Google analytics you need to be tracking on your chiropractic website
What does Google Analytics tell you? If you have a chiropractor website, following your metrics can tell you a lot of things. While there are a variety of different metrics you can track, some are more useful than others. Knowing how visitors to your website behave when they get there can help you refine your website and make the necessary changes you need to. These are five metrics in Google Analytics that you want to pay special attention to.
Market smarter, not harder with data
When it comes to marketing, your instincts might say it was a success, but do you have the data to back it up? It doesn’t take a large budget to market your practice successfully, but it does take time to gather the data, patience to watch it all come together, and a commitment to make it a priority all year long.
