MORE THAN 60% OF AMERICANS USE ANTI-AGING SUPPLEMENTS AND PRODUCTS DAILY
The average U.S. life expectancy is nearly double what it was around the year 1900, and longer lives mean more people seeking proactive and preventative health care such as chiropractic, and products and anti-aging supplements that help turn back the clock for the body, both inside and out.
The U.S. population continues to age, with baby boomers turning 65 years old at a rate of roughly 10,000 each day. As a chiropractor catering to an anti-aging supplements audience, your consumers include approximately 76 million baby boomers (born 1946-64) and 65 million Generation Xers (born 1965-80).
More than half of consumer spending is made by boomers, and you can position yourself now to serve a population over age 65 that will double by 2040, according to the U.S. Census Bureau. Anti-aging plays a part in fighting some of the top health concerns facing older adults: heart disease, arthritis, mental health, osteoporosis and more. Probiotics, CBD, collagen peptides, turmeric, vitamin supplements, coconut oil, omega-3 fatty acids, green tea, products containing the superfood blueberries, grape seed oil and yucca root are only some of the hot anti-aging supplements and products.
Non-invasive anti-aging supplements and products options in addition to chiropractic care include acupuncture, hormone replacement, varieties of diagnostic testing and supplement regimens.
Variants of care and anti-aging supplements and products
Even if your practice or clinic does not offer rehab services, you can offer various strength-training services and supplements, as maintaining or increasing muscle and sustaining optimal hormonal levels remain key components of healthy aging.
This could include a small in-office gym with mainly resistance bands and exercises, and videos/DVDs for sale outlining routines for specific physical problems.
Ken Dychtwald, PhD, author of the book “Age Wave: How the Most Important Trend of Our Time Will Change Your Future,” wrote: “If your current business can provide consumers a solution to their anti-aging obsession, you’ll have access to the single biggest payday in the history of the world.”
Within every community is a growing population of patients demanding services to attain and maintain optimal health and wellness, and they are willing to invest in anti-aging supplements and products to achieve it.
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