An annual Orlando event in Florida has quietly become the “largest chiropractic continuing education and business event—as well as the largest exposition—in chiropractic worldwide.”
Why do almost 3,000 attendees and more than 1,000 vendor representatives come to Florida each August for The National by FCA? Let’s take a virtual tour.
It’s late August at the Hyatt Regency Orlando and spirits are as bright as the Florida sunshine in the huge open foyer of the Hyatt’s new convention facility. Casually dressed DCs greet one another like long-lost friends and stroll amiably among the 400 exhibit booths, stopping to inquire about a product they don’t recognize or visit with a favorite distributor and place an order.
Others are heading to the class they’ve chosen from among 15 options at that time, seeking to glean pearls that will help with a difficult case. The surroundings are modern and beautiful, the air cool and fresh, and the buzz of happy engagement fills the air. In this world of attractions that is Orlando, you are now in Chiro World!
The size of this event can be overwhelming, but it’s an exciting, uplifting environment. And as your family sets off to new adventures at local attractions today and visiting the outlet malls after, you have plenty of time to immerse yourself in learning. It’s a level of intellectual stimulation you don’t get every day.
Registration is easy and you took advantage of the buy-one-get-one offer to reward your two CAs with the opportunity to attend on Saturday and hone their skills, learning about Next Level Practice, ICD-10, and marketing while achieving a “Superstar CA” certificate for the eight-hour program. They get to interact with some 300 of their peers and are charged with bringing new ideas for practice success to next Tuesday’s staff meeting.
Looking at the 150 hours of class offerings, you decide to spend some time with the Success Track, learning from Pat Gentempo, Fab Mancini, and Dan Drubin. And you want to check out the module of the Diplomate of the American Board of Chiropractic Internists (DABCI) program being offered here as another CE option, because you’ve heard great things about this certification. And the hours count toward the Diplomate of the American Clinical Board of Nutrition (DACBN) you’ve been working on, too. After that, there’s so much more to choose from this educational smorgasbord.
There’s an opening session with Fab Mancini and a featured presenter you’ve been wanting to hear, so you decide to take in this motivational talk along with a free book and drink. There are several complimentary luncheons, receptions, and an alumni event you also want to support.
You gamble on a panel presentation where high-level speakers are to present for 15 minutes and discuss topics that could be boring—like ethics—but you find out they’re actually fascinating. And 1,500 DCs will gather with you to hear these panels with big screens and high-tech videos, enjoying these topics that are required by some states for license renewal. Then, everyone returns to the smaller classroom environment for topics tailored to individual preference, offering insights on nutrition, technique, taping, neurology, in addition to pediatrics, primary care, acupuncture and research.
You are also among the 25 percent who came to this event from another state, because you’ve heard how it is well organized and the CEUs are good for almost every state.
It’s no mystery to you why this state association convention became the “largest chiropractic CE event and exposition in the country.” But, if you ask the Florida Chiropractic Association (FCA) staff, they will point to members, speakers, vendors, and chiropractic leaders who have offered advice along the way: “We listened to our members, who wanted to satisfy their CE requirements for other states where they also hold licensure; then to our exhibitors, who shared with us what they liked about the most successful expositions they’ve attended. And we listened to visionaries in chiropractic who shared their vision of an event that would truly serve the chiropractic community on every level.”
The FCA and the many people who help build this event each year hope that you’ll come and experience this educational powerhouse for yourself. Reward your front- and back-office CAs, X-ray techs, and massage therapists with the opportunity to be a part of it and get motivated for the year to come. Bring your family to enjoy the world of attractions and shopping that is close and convenient, along with a world- class spa facility and excellent casual and fine dining.
Refer potential students to the career fair and new DCs to the track created for them. Make the National by FCA an annual part of your personal and business development plan—not only for your required CEU but for better patient care, a more successful practice, and a happier life.
Debra Minor Brown is CEO of the Florida Chiropractic Association and works with a staff team of 16 in the service of the association’s 4,700 members. The FCA hosts the largest convention and exposition in chiropractic worldwide each August in Orlando. She can be contacted at email@example.com or through fcachiro.org.