May 5, 2011 — Amway North America recently announced that three premier, foundational products under its NUTRILITE brand have received sports certification from the leading product safety and banned substances testing body for elite athletes.
NUTRILITE Daily Multivitamin, Concentrated Fruits and Vegetables, and DOUBLE X Vitamin/Mineral/Phytonutrient, the brand’s three most popular supplements in this market, will carry the certification.
“Amway takes great pride in the tremendous quality and efficacy of our NUTRILITE products,” says Jori Hartwig, vice president of marketing for Amway North America. “We are very pleased to have completed the NSF Certified for Sport program as one more way to demonstrate the high caliber of our NUTRILITE brand for our Independent Business Owners and the athletes, runners and other health conscious individuals they serve.”
NSF International’s Certified for Sport program reduces the risk that a dietary or sports supplement contains banned substances. Recognized by Major League Baseball (MLB) and the MLB Players Association, National Football League (NFL), Canadian Centre for Ethics in Sport (CCES), the Ladies Professional Golf Association (LPGA) and the PGA, the NSF Certification program responds to the growing demands by athletes, coaches, team owners and others concerned about finding banned substances in sports nutrition products. However, prudent athletes will always run any medications or supplements by their doctor or trainer before using.
To earn certification, the three NUTRILITE products were evaluated by NSF International to verify that the information appearing on the label matched the content of the product and that no banned substances were present.
To meet these requirements, the three evaluated NUTRILITE products may now bear the NSF Certified for Sport Mark to show athletes, coaches, and consumers that a dietary supplement or sports nutrition product meets NSF International’s stringent criteria. The NUTRILITE information also is listed on the NSF Website. Ongoing monitoring verifies continued compliance with NSF’s certification requirements.
“NUTRILITE Daily Multivitamin, Concentrated Fruits and Vegetables, and DOUBLE X Multivitamin have been reviewed, tested, and certified by NSF’s Certified for Sport program,” says Edward Wyszumiala, general manager of NSF International’s Dietary Supplement Certification Programs. “By obtaining NSF Certified for Sport for these products, Amway has achieved a major milestone and continues to demonstrate its commitment to excellence for its Independent Business Owners and their consumers.”
Source: Amway Global, www.amway.com
