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100% Chiropractic appoints new CEO

Chiropractic Economics Staff April 4, 2025

100% Chiropractic100% Chiropractic, a leading provider of chiropractic and wellness care, has appointed a new CEO, Steve Schillinger.

Founders Jason and Vanessa Helfrich, both DCs, will continue their roles as board members and brand ambassadors, reinforcing 100% Chiropractic‘s vision and mission, according to a press release.

A seasoned executive, Schillinger brings to his new CEO position at 100% Chiropractic nearly three decades of experience in leadership, strategic growth and brand transformation. As president and CEO of Salon Lofts Group, he elevated the company into a national leader in delivering community-driven beauty and wellness services, with a focus on supporting Loft Owners and professionals in building and growing their businesses. Prior to that position, he held executive leadership roles at 24 Hour Fitness USA and Circuit City Stores Inc.

Building on success

“Steve’s extensive track record of operational excellence, service delivery and brand leadership are valuable additions as 100% Chiropractic continues to build its leadership position in the industry,” said Jason Helfrich. “I’m excited to partner with him as we continue to focus on supporting the success of our franchisees.”

“I am honored to join 100% Chiropractic at such a pivotal time and excited to collaborate with our dedicated team and franchisee community,” said Schillinger. “Our franchisees are the foundation of this brand, and my focus will be on empowering them with the resources, support and strategic direction needed to drive long-term success.”

About 100% Chiropractic

100% Chiropractic is a family of full-service wellness clinics that offers chiropractic care, massage therapy and a full line of nutritional supplements. 100% Chiropractic boasts a wide base of doctors, assistants and therapists that provide customized patient care tailored to the individual’s health goals. 100% Chiropractic was recognized as one of Entrepreneur Magazine and Inc. 5000’s top new franchises. Learn more about 100% Chiropractic at at 100percentchiropractic.com.

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Filed Under: Industry News, News-Issue-08-2025 Tagged With: 100% chiropractic, Jason Helfrich, Steve Schillinger, Vanessa Helfrich

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