What’s one of the smartest investments you can make for your chiropractic practice? Business coaching.
As a DC, you already know running a chiropractic practice isn’t just about providing excellent patient care. It’s also about running a successful business. Yet, many DCs find themselves overwhelmed by the daily grind, struggling to scale or hitting a plateau they can’t quite overcome.
That’s where business coaching offers multiple benefits, such as:
Filling your business knowledge gap
Chiropractic school teaches you how to take care of people, not how to manage overhead, build a high-performing team, market effectively or scale operations. A business coach brings experience, perspective and proven systems to teach you what you need to know. They’ve seen what works, and what doesn’t, across dozens, sometimes hundreds, of practices and can guide you in the right direction.
Holding you accountable, which leads to action
Let’s face facts…it’s easy to get distracted, whether it’s details of patient care, staff issues or just dealing with the latest crisis. A business coach helps you stay focused on the right things. They hold you accountable to your goals, keep you aligned with your vision and help you follow through on the actions that actually have a positive impact on your business. It’s like having a revenue-generating partner on your team.
Customizing a strategy for your unique practice
No two chiropractic clinics are exactly alike. Your location, team, services, patient base and goals are unique, so your business strategy should be as well. A good coach doesn’t offer cookie-cutter advice. Instead, they help you develop and execute a plan tailored specifically to your strengths, challenges, goals and opportunities.
Improving your profitability without burnout
More growth shouldn’t mean more stress. Many DCs assume “more patients” is the only path to growth and success. However, smarter systems, better fee strategies, stronger team training and more efficient operations can lead to better profitability without increasing your hours. A business coach helps you work smarter, not necessarily harder.
Helping you gain confidence as a business owner
You became a DC to help people. But as a practice owner, you also took on the role of entrepreneur, employer and leader. That can feel overwhelming if you’re navigating it alone. A coach provides mentorship, support and education that builds your business strengths. With a clear plan and someone in your corner, you’ll feel more confident and more in control.
Final thoughts: Business coaching is an investment, not an expense
Some DCs see business coaching as just an expense. However, hiring the right coach will pay for itself many times over. Whether it’s through increased revenue, better patient retention, reduced staff turnover or fewer costly mistakes, the return on investment (ROI) on coaching is real. And ROI is not always about money. It’s about saving your time and energy, while bringing you peace of mind about your practice.
You don’t have to choose between being a great DC and being a great business owner. You can absolutely be both. Business coaching bridges that gap. It’s a strategic investment that helps you grow your practice, lead your team and create a business that supports the life you want to live.
Whether you’re feeling stuck, your current strategy isn’t working or you just want to run a smoother, more successful practice, business coaching can help you get there faster, with less stress and with more clarity.
Michael Perusich, DC, a former investment banker, is a solutions-focused business advisor with more than 25 years of success in the chiropractic industry. His expertise includes personalized coaching and staff development. Perusich is the CEO of Kats Consultants LLC, where he and his team offer a unique platform of business tools for today’s chiropractic entrepreneur. Contact him at 407-308-5590 or via katsconsultants.com.
