Product Line Endorsed by Chris and Heidi Powell, TV Celebrity Transformation Specialists, Garners National Attention for Packaging Design
SCOTTSDALE, AZ–(Marketwire – Feb 4, 2013) – Vemma Bod-e was chosen to be featured in Brand Packaging magazine’s Design Gallery annual, released this month. Vemma Nutrition Company was featured alongside other premium brands such as Mercedes-Benz, Colgate, Pepperidge Farm, Häagen-Dazs, Sprint and GNC. The prestigious publication sells for $65 and is an indispensible resource on brand packaging for business investors, brand owners, and their package design and development teams.
“Being featured in such a respected publication is awesome for the Vemma brand worldwide. This is where some of the finest packaging and hottest brands are showcased every year,” commented Vemma Vice President of Marketing and Branding, Mark Patterson.
As the only U.S. publication focused exclusively on product packaging, Brand Packaging celebrates creativity, usability and strategic thinking. In the descriptive write-up about the Bod-e Burn packaging, Brand Packaging noted the can’s contrasting pull-top opener and the fact that the design conveys the brand’s healthy brand story (a 100% recyclable package boasting a light, slim design).
Brand Packaging’s subscribers include executives, investors, marketing professionals, entrepreneurs and creatives who key in on brand trending news. The annual Design Gallery showcases packaging designs that appeal to consumers, represent the brand story, demonstrate a high level of innovation and meet marketing objectives.
Vemma Founder and CEO, BK Boreyko commented, “In such a competitive industry, companies must stay ahead of the trends to stay current and cool. The packaging for Vemma Bod-e successfully does that, and we’re pleased with these accolades.” The positive attention the Vemma Bod-e brand is receiving comes just as sales for Vemma’s Chris Powell Bod-e Shake have hit an all-time high.
The Vemma Bod-e product line launched in January 2012, sparking the company’s first million-dollar sales day. Vemma has since received multiple awards for the Vemma Bod-e App (a free download on iTunes and Google Play), which walks users through a 12-week weight loss program with text reminders, video tips from Chris Powell, suggested recipes, and plan-approved restaurant menu items.
Vemma Bod-e is featured in the Metal category of Brand Packaging’s Design Gallery Volume 10, on pages 76-77 and 83. For more information about the publication, or to view the online design gallery, visit http://digital.bnpmedia.com/publication/?i=138368.
Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every week, thousands of people join the company’s mission to make a positive difference in the lives of others through the sharing of the clinically studied Vemma formula. The Vemma brands — including Verve®, a healthy energy drink — coupled with the company’s rewarding business opportunity, help people to live a better quality of life, both physically and financially. Vemma is headquartered in Scottsdale, Arizona, and distributes its products through a global network of independent Brand Partners. For more information, please visit vemma.com.
About Chris Powell
Chris Powell is the star of the ABC primetime television show, Extreme Makeover: Weight Loss Edition, which is currently filming its third season. Chris holds a degree in exercise science, with concentrations in biomechanics and physiology, and the training accreditation Certified Strength and Conditioning Specialist (CSCS). Powell is a recurring expert on Good Morning America and The Dr. Oz Show and has appeared on numerous national shows including The View, The Oprah Winfrey Show and 20/20. He is the author of the New York Times bestselling book, Choose to Lose: The 7-Day Carb Cycle Solution. He also writes a regular column about healthy living for The Huffington Post. Chris’ wife Heidi Powell, a personal trainer, life coach and transformation specialist, is joining Chris as a co-star in the third season of Extreme Makeover: Weight Loss Edition.
About Heidi Powell
Heidi Powell has empowered the lives of thousands across the globe, becoming a household name in the world of fitness. Starting as a professional trainer when she was only 19 years old, Heidi has become a well-known health expert and life-coach, who has leveraged her years of transformative experience to help educate and inspire individuals to lead healthier, happier and more successful lives. Through her career and life experiences, Heidi realized the power of the human mind, and the need for proper instruction to help others overcome many of life’s challenges — shaping her success as a TV Celebrity Transformation Specialist working behind-the-scenes as part of a national TV show, businesswoman and mother of three. Heidi continues to work alongside her husband Chris to carry out their vision of transforming lives worldwide through personal coaching, speaking engagements, television appearances and innovative solutions.