January 7, 2009 — Patrick Gentempo, DC, and Christopher Kent, DC, co-founders of Chiropractic Leadership Alliance Inc. (CLA) are celebrating a milestone in February. That month will mark the 15th successful year of On Purpose, the innovation that has rocked the chiropractic profession with its insights into the philosophy, politics, science, and art of chiropractic.
With more than 2,500 listeners each month, the popularity of On Purpose has skyrocketed, especially with the introduction of new benefits for On Purpose subscribers.
“Dr. Gentempo and I review every important publication in the chiropractic profession each month, as well as the mainstream professional and research publications in the various other health professions,” said Kent. “Then, we distill all the ‘need-to-know’ information that chiropractors must have to keep up with the latest research studies, trends, innovations, and practice-enhancing techniques, and we report that information in not just an informative way, but in a way we hope is both entertaining and easy to assimilate.”
Perhaps the most popular addition to the On Purpose services is the OP Press Release program. Hundreds of doctors have availed themselves of this service, free to OP subscribers, with remarkable results.
“Each month, we take one or two of the hottest new research findings supporting chiropractic care and have a professional public relations expert prepare a press release around that “hot button” issue,” Gentempo stated. “Things like a study of the effects of chiropractic care on ADD, or studies on the beneficial effects of chiropractic care on blood pressure, fertility, and a host of other health issues of vital importance to everyone. Then,” Gentempo added,” we post a downloadable and customizable version of that press release on our subscribers-only web site.”
CLA is proud of another feature it has added to On Purpose—a monthly patient education series that it calls OP Slides.
In honor of On Purpose’s 15th anniversary, Drs. Gentempo and Kent have created a spectacular bonus, good only if a full annual subscription is ordered before March 31, 2009. Each new subscriber on an annual payment basis will get 14 months of OP for the price of 12 months. In addition, each new subscriber will get the “Best of On Purpose” series, volumes 4, 5, and 6. That three volume series contains 18 hours of the best interviews and programs that Gentempo and Kent produced over the past five years. So, new subscribers will get not only a great benefit for their practices going forward, but also the benefit of past information that is still very relevant in today’s environment.
Source: Chiropractic Leadership Alliance, www.subluxation.com