• Magazine
    • Past Issues
    • Subscribe
    • Change Mailing Address
    • Surveys
    • Guidelines for Authors
    • Editorial Calendar
    • Editorial Deadlines
  • Practice
    • Business Tips
    • Chiropractic Schools
    • Clinical & Technique
    • eBooks
    • eCourses
    • Infographics
    • Quizzes
    • Wellness & Nutrition
    • Personal Growth
    • Podcast
  • Resource Centers
  • Products & Services
    • Buyer’s Guide
    • Products Directory
    • Submit a Product
    • Vendor Login
  • Datebook
    • Become an Events Poster
    • Post an Event
    • View Events
  • Jobs
    • Jobs
    • Post a Job
  • Advertise
    • Advertising Information
    • Media Kit
    • Contact Us
    • Upload Advertising

Your Online Chiropractic Community

Chiropractic Economics Your Online Chiropractic Community
Subscribe
  • Home
  • Current Issue
  • News
  • Webinars
  • Chiropractic Research
  • Students
  • Coronavirus (COVID-19)

The Foundation for Chiropractic Progress makes history with positive press campaign

Chiropractic Economics October 30, 2011

October 30, 2011 — After hosting several exclusive media interviews with Pro Football Hall of Famer, Jerry Rice, spokesperson for the Foundation for Chiropractic Progress (F4CP), and distributing a press release detailing National Hockey League standout Sidney Crosby’s concussion and progression following treatment provided by chiropractic neurologist Dr. Ted Carrick, the Foundation for Chiropractic Progress has lead the way to generating unprecedented high-profile media coverage, with circulation totals surpassing six million in the first week: San Francisco Chronicle, San Jose Mercury News, Sun Herald, The Oakland Tribune, Monterey County The Herald, Press Democrat, Bleacher Report, Contra Costa Times, Chicago Sun-Times, MSN Fox Sports,  and Boston Herald.

“This incredible level of positive press for chiropractic goes to the heart of our mission, exemplifying the power of our Foundation to transform the image of this remarkable profession,” says Kent S. Greenawalt, F4CP founder. “Marking another moment in chiropractic history, this campaign continues to have ‘legs’, with syndicated stories that are getting pick-up in media outlets nationwide. We are truly making a difference for chiropractic and advancing public knowledge of chiropractic care.”

Creating yet another buzz in the media, the foundation’s press release regarding Sidney Crosby was delivered to more than 10,000 publications and quickly became a sensation to reporters globally. Coverage was recognized by doctors both here in the U.S. and overseas. To date, this release has been featured in outlets ranging from OSIX News and several out-of-country publications to Concussion Policy and the Law.

Laura Carabello, principal, CPR Strategic Marketing Communications, a prominent public relations firm on the east coast that provides services pro bono to the F4CP, shares, “The key to coverage success is syndication — which is exactly what has happened with Rice’s article. It is likely we will see this piece appear in several other publications before it is outlived.”

 She says that while high receptivity to both of these compelling stories was anticipated, “We never expected this incredible coverage. As a long-time foundation contributor, I am gratified with this achievement, but want to make sure that everyone in the profession continues to fuel this type of success. We need to expand our membership, generate vendor support, and increase the number and scope of our corporate sponsors. The sky is the limit.”

Source: Foundation for Chiropractic Progress, www.f4cp.org

Related Posts

  • Chiropractic neurology featured on ‘Nightline’Chiropractic neurology featured on ‘Nightline’
  • Logan College of Chiropractic announces staff appointmentsLogan College of Chiropractic announces staff appointments
  • Foundation for Chiropractic Progress renews agreement with Jerry RiceFoundation for Chiropractic Progress renews agreement with Jerry Rice
  • Jerry Rice recommits as spokesman for the Foundation for Chiropractic ProgressJerry Rice recommits as spokesman for the Foundation for Chiropractic Progress
  • Extending your career with chiropractic instrumentsExtending your career with chiropractic instruments
  • NFL great Jerry Rice named F4CP spokesmanNFL great Jerry Rice named F4CP spokesman

Filed Under: Chiropractic News, News

Current Issue

Follow Us

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube logoYouTube logoYouTube

820 A1A N Highway W18,

Ponte Vedra Beach, FL 32082

Phone 904.285.6020

Fax 904.395.9118

CONTACT US »

Privacy Policy & Terms of Service

Copyright © 2021, All Rights Reserved

SUBSCRIBE TO THE MAGAZINE

Get Chiropractic Economics magazine
delivered to your home or office. Just
fill out our form to request your FREE
subscription for 20 issues a year,
including two annual Buyers Guides.

SUBSCRIBE NOW »

Latest Chiropractic News

  • Foot Levelers releases spring 2021 seminars schedule
  • MediHerb® introduces Ashwagandha Forte for patient sleep, stress, immunity support
  • HealthLight expands to include blue light therapy for chiropractors
x