Chiropractic marketing agency underperforming? Give it what it needs to succeed
Strategies to help your chiropractic marketing agency produce better results, and why your relationship with your agency matters.
The chiropractic e-newsletter: new patient referral and retention machine
Sending a chiropractic e-newsletter is an effective retention, referral and marketing tool. I’ve been sending one to my patients every month for 13 years.
Digital table talks are the key to patient compliance
Regardless of how you feel about table talks, as a DC it’s your job to educate, and I found when I did a better job educating, my practice grew.
How to compete in the personal injury market
Hold your own in the personal injury market by creating relationships with complementary providers such as pain specialists, orthopedists and neurologists.
How you can increase your practice’s profitability
The concept of price elasticity is selling your chiropractic services for the highest profit. If you increase profitability, you can spend more to acquire a patient.
Cultivate your power of focus: personal growth hacks for DCs
After starting a software company, I learned some things that made me more efficient. One growth hack engineers use is the power of focus.
Fatal lessons in this pandemic for chiropractic businesses, and how to prepare for future disruptions
Among fatal lessons in this pandemic, patient communication was a key, and is today remains more so than ever …
The patient educator: what is it like to be a patient in your office?
Are you engaged enough as a doctor of chiropractic, as a patient educator, and are you staying in front of patients?
Campaigns and tips for patient reactivation of your ideal patients
Mixing education and ‘infotainment’ for a patient reactivation strategy that returns ideal patients to the office…
Healthcare KPIs, patient visit average, your EHR and measuring success
Healthcare KPIs (key performance indicators) every practice should look at to measure success and plan the road ahead …
