Standard Process®, a whole food-based nutritional supplement company, announced it is supporting the Foundation for Chiropractic Progress’s (F4CP) 30-second television commercial, which is scheduled to air on NBC Networks during this year’s Summer Olympics.
F4CP is a nonprofit organization dedicated to educating the public about the benefits of chiropractic care. The intent with this commercial is to inspire athletes and others to consider a career as a doctor of chiropractic (DC), as well as to motivate consumers to seek chiropractic care for themselves, as well as their family and friends. It is available to watch online at f4cp.org/Olympics. Standard Process is one of the earliest contributors to F4CP and is continuing that legacy by raising awareness of this campaign.
“The Olympics are one of the largest events on the planet, and this is a great chance to let everyone in the world see the potential benefits of chiropractic care,” said F4CP Board Member and Standard Process president and CEO Charlie DuBois. “We applaud F4CP for leveraging this opportunity.”
The commercial is part of the Optimizing Performance with Chiropractic Care campaign which will also feature a robust print and social media movement, featuring 18 past and current professional athletes sharing their real-life chiropractic experiences that led them to optimal health and performance.
“To date, the chiropractic profession has not seen a campaign of this caliber,” says Kent S. Greenawalt, chairman, F4CP. “The ongoing generosity of the foundation’s corporate sponsors has been the driving force behind this initiative. We are beyond grateful to have the support to get this campaign off the ground!”
As one of the earliest F4CP sponsors, Standard Process has contributed to the likeminded organization for more than a decade — efforts that continue to be mutually beneficial.
“The outstanding level of generosity shown by Standard Process allows the foundation to flourish at all levels,” Greenwalt said. “We are extremely proud to work alongside partners, such as Standard Process, that demonstrate a similar promise and determination to establish and sustain great success for the chiropractic community.”
About Standard Process Inc.
Standard Process is a family-owned, third-generation company that has been a leader in making whole food-based supplements since 1929. From the company’s certified organic farm at its Palmyra, Wisconsin headquarters; to the Nutrition Innovation Center in Kannapolis, North Carolina; Standard Process is committed to clinical science that advances health and changes lives though whole food-based nutrition. Using regenerative farming practices and advanced manufacturing technologies designed to protect the vital nutrients found in each ingredient, Standard Process produces more than 300 high-quality supplements in its certified organic manufacturing facility. For more information about Standard Process and to find a health care professional who sells Standard Process products, visit standardprocess.com.
About Foundation for Chiropractic Progress
A not-for-profit organization with over 29,000 members, the Foundation for Chiropractic Progress (F4CP) informs and educates the general public about the value of chiropractic care delivered by doctors of chiropractic (DC) and its role in drug-free pain management. Visit www.f4cp.org/findadoctor; call 866-901-F4CP (3427).