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Chiropractic Economics Your Online Chiropractic Community
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Vol. 69, No. 13, Aug. 13, 2023

August 14, 2023

CE issue 13 cover

Click here to view flipbook


A complete oil strategy for getting your omega-3s and more

Americans consume far more omega-6 fatty acids than omega-3s, with the ratio being in excess of 16:1. Both types have their place.

A virtual chiropractic assistant could be your key to practice success

Delegation can serve as a tool for empowering leadership, and chiropractic virtual assistants (CVAs) can play an important role in providing clinical and administrative support so you can focus on your patients and have the freedom of additional time we all desire. 

Can your chiropractic clinic run itself?

Here are strategies that will help you set up your clinic to run without you, walking you through exactly what that means, why it’s important and how you can get there.  

Children and the kinetic chain

The kinetic chain consists of interrelated groups of body segments, connecting joints, and muscles working together to help facilitate healthy movement and weight-bearing.  

Choose chiropractic software with business intelligence to drive practice success

Good chiropractic software will provide you BI tools with relevant dashboards and KPIs, presenting data in a visual and interactive format.

Decompression gets hip: It isn't just for spines

Most people think of chiropractors as “back doctors,” but if you have a decompression table that allows for the setup and treatment of extremities, you can offer relief for those with hip pain by decompressing or “tractioning” their hips.  

How to compete in the personal injury market

Hold your own in the personal injury market by creating relationships with complementary providers such as pain specialists, orthopedists and neurologists.

How to help your patients fight brain aging

Alzheimer’s and dementia awareness has created an incredible demand in the brain training industry as more and more patients are becoming proactive in trying to reduce their risk of this horrible disease.   

The 'vital' wellness check: good for your patients and your practice

A well-check or wellness check, a physical exam for evaluation of overall health, puts an overall focus on preventative care in order to maintain good health or to review or evaluate a previously identified health concern.  

The 911 dispatcher: why vitamin D is critical to your immune response

Vitamin D is essential to a proper immune response; a deficiency can have effects on a number of systems and organs.

Use the power of generational marketing to promote your practice

Generational marketing is the practice of tailoring marketing efforts to different age groups based on their shared experiences and characteristics. By understanding the values and priorities of each generation, you can better connect with your patients and provide them with the care they need. Let’s take a closer look at the four main generational groups you may encounter in your chiropractic practice and how you can adapt your marketing efforts to appeal to their needs: 

What is your practice's branding ‘logline’?

A brand is not just a catchy practice name and a pretty logo. Let’s jump to the one powerful element all branding revolves around. It’s called the logline.

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