Student DC I often think, “What if I had to start a practice again today?” After running my own practice for 27 years, coaching hundreds of doctors, and seeing the good, bad and the ugly, how would I begin again, incorporating what I’ve learned about clinical and business success? I offer three critical steps to hit the ground running.
Marketing Matters As a concept, the law of attraction has been around for thousands of years. The idea was first introduced in ancient times by a mystic named Hermes Trismegistus, when he composed his seven Hermetic Principles. Fast forward several thousand years, and the modern interpretation of the law of attraction is the belief that positive thoughts attract positive outcomes while negative thoughts or energy produce negative consequences.
Feature As more practices adopt the multidisciplinary model, the inquisitive doctor of chiropractic will want to learn more about alternative therapies. While some chiropractic practices have expanded to offer multidisciplinary services so that patients can get the care they need at a one-stop shop, others have begun teaming up with alternative therapy (AT) practitioners, but keeping their own independent business.
Clinical Concerns DCs have long focused their attention on the mechanical effects of treating soft tissue (skin, fascia, muscles, tendons and ligaments). And now more emphasis is being given to the nervous system and its ability to normalize tissues, mitigate pain and improve motor control. This is changing the way many approach manual therapy.
Practice Central It seems there’s a studio or spa for everything today with the advent of “boutique wellness.” Your patients may ask about anything from Reiki to flotation tanks, so which therapies are worth recommending? Studies have shown that cryotherapy, compression therapy and infrared sauna treatments have numerous health benefits.
Wellness Approach As a doctor of chiropractic, you are perfectly suited to not only to guide your patients into the 21st century but help them survive it. This is a time where the destructive effects of refined and genetically altered foods, prescription drugs, toxins and sedentary lifestyles are causing multiple complex health issues that are difficult to overcome. If you’re focusing largely on spinal correction in your practice, consider that you may need to address multiple lifestyle factors.
Research Results In a well-rounded practice, a doctor provides patients with recommendations for optimizing their overall health. This can include resources to improve their sleep, understand the impact of nutrition, reduce their stress, become more mindful, and improve their movement patterns.
Money Management Last December’s Tax Cuts and Jobs Act (TCJA) presents both a challenge because of its wide-ranging scope and an opportunity to reap a share of that law’s much-touted tax savings. Small businesses, including many chiropractic practices, should begin seeing the promised tax savings when their tax returns for the 2018 tax year are filed—but you can benefit from the full potential of the TCJA by planning now.