Student DC One of the first successful actions I took when I got in my first office was to get out of it. I had everything arranged inside—the phone system, the appointment book, and the X-ray equipment. So I waited with anticipation and—crickets. Nobody was calling or stopping in. Looking at my quickly dwindling business checkbook balance, I had to take action to attract patients and do it at low expense.
Marketing Matters No practice marketing strategy can neglect social media. The number of potential patients connected to each other through social media rises every day. If your practice isn’t connected to your community with social media, you can be sure that your competition is. Social media is one of the most powerful and cost-effective ways of increasing your brand awareness. But the way users engage with social media platforms is an ever-evolving process.
Clinical Concerns The name itself is anything but welcoming. It is often dreaded by health care professionals, feared by patients, and in some cases too quickly diagnosed by doctors. No matter how you view it, frozen shoulder is no small thing to manage and recover from. Part of the difficulty in treating and diagnosing frozen shoulder (or, in more specific terms, adhesive capsulitis) is the lack of agreement....
Money Management There’s a funny thing about debt: You would think the definition of the term is black and white, but the truth is that everyone draws the line in a different place. So before studying the concept, be clear on how you define debt. Fundamentally, debt is money that you owe. Furthermore, if you don’t pay toward that debt, you may lose the material item it represents or receive an ugly jolt to your credit rating. A car payment is definitely debt.
Wellness Approach Do your female patients often complain of fatigue, moodiness, insomnia, anxiety and inexplicable weight gain? Do they have physical and emotional symptoms that simply won’t budge? If so, they may be one of the millions of women struggling with a common but burdensome problem: hormone imbalance. Women are rarely told about the broad range of effects their hormones can have on their bodies, minds and spirits, even though the vast majority of women experience hormonal imbalances at some point in their lives.
Feature Last year, we saw an overall leveling of fees and reimbursements from our post-recession economy. This trend has continued this year among our survey participants and we have seen additional growth. Chiropractic has been seen as a viable option to fight the opioid epidemic, and we have seen ample research to back up its effectiveness.
Research Results Integrative, functional and holistic healing practitioners such as chiropractors often admit they were unaware of just how powerful the endocannabinoid system (ECS) is in optimizing the health of so many organ systems and addressing conditions until they begin using cannabidiol-rich agricultural hemp extract.
Legal Ease Since OSHA has grown substantially in the last few years in other areas of governmental oversight, it is important to understand what OSHA really is. The Occupational Safety and Health Administration (OSHA) is a governmental agency associated with the U.S. Department of Labor. OSHA is responsible for the enforcement of safety and health requirements in the workplace.
Practice Central The “difficult patient” has challenged every chiropractor who has ever been in practice. It is likely most of us have experienced a difficult patient within the last month or even the last week. In our offices we hear questions like, “Do I really have to come in for that many visits?” and statements such as, “I will have to discuss it with my spouse.” Chiropractors have been quoted as saying, “If people would only understand the benefits of chiropractic they would be holding us at gunpoint forcing us to adjust them.”
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