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[Chiropractic] retailing is dead. Long live retailing
Practice Central | Healthcare is changing and the business of healthcare is beginning to look and feel like many other consumer-oriented industries. It is time to recognize that your patients are consumers, and technology has changed everything. How they care for themselves, how they seek care, and how they discover and purchase the health and wellness products they buy have all drastically transformed This shift in the patient mindset means you can create new revenue streams for your practice. Are you a diagnostician or a technician? Get your coding up-to-date
Coding Keys | If this headline got your attention, it’s time to talk diagnosis coding. You frequently see articles titled something about how coding errors plague the profession, and if this one did you might have moved right along and missed the message. Paramount to this is what is heard over and over again from DCs: I want to make money and avoid an audit. But first, a question for you: Are you diagnosing the patient’s condition or just what you know their insurance will reimburse? Are you clueless marketing to millennials?
Marketing Matters | If you’ve been in practice since 1995 or earlier, that was before cellphones were invented, when CDs were banking lingo, Apple was a fruit, surfing was a sport, and a mouse was an animal. And during the past two decades, you’ve likely witnessed a shift from health complaints from lower back pain to neck and upper back pain. These ailments are also impacting the nation’s workforce. We are currently living in an era of change, at a speed that challenges adaptation. But this wave of technology has also brought some side effects that can have devastating effects on everyone. For DCs, equipment financing makes sense
Money Management | To stay abreast of clinical and technological advances, chiropractors need to make periodic investments in their practices, and state-of-the-art equipment can enhance clinical effectiveness. But without the right tools, chiropractic patients may not be able to fully benefit from a robust treatment plan. For DCs who may not have the cash for an outright purchase to upgrade existing equipment or implement new technology and improve their practices’ performance in patient care, financing can be a viable solution. Looking beyond continuing education courses
Personal Growth | Imagine a straight horizontal line. This represents the current performance of your newest employee. Now imagine that they get credits from standard continuing education classes. The line will continue mostly unchanged. On the other hand, if you provide this person with substantive training, at first the line might dip down, showing reduced performance, and then angle up and surpass the height of the previous line. This is normal when practicing new skill development and is the result of true training. Privacy compliance is essential for your practice
Legal Ease | Many practices understandably set the Health Insurance Portability and Accountability Act of 1996 (HIPAA) on the back burner or do their best to avoid the work of following it to the letter. But there are many reasons why HIPAA is actually beneficial to your practice. Ensuring that you are HIPAA compliant should be high on your list of priorities. By human nature, we naturally embrace those things from which we gain personal or professional benefit. And believe it or not, HIPAA can be one of them. What maintenance care can mean for your patients and your practice
Feature | Over the years, the idea of incorporating maintenance care has garnered a lot of attention among chiropractors. Maintenance care is long-term, wellness-based services such as regular adjusting, stretching, and massage, in addition to or in place of care for acute conditions. While many believe maintenance care provides significant, measurable benefits to patients, others think it doesn’t offer any real value because patients may be paying for services they simply don’t need. According to two research studies published in 2011, there is solid evidence in support of the value of maintenance care. Why berberine can help patients suffering from diabetes and high cholesterol
Editorial Series | If you’ve been searching for a versatile supplement with a variety of benefits for your patients, look no further than berberine. Berberine is a plant alkaloid present in many plants, including goldenseal, Oregon grape, barberry, and tree turmeric. It has a long history of use in both Chinese and Aryuvedic medicine because of its significant antimicrobial properties. It was also used by many Native American tribes for treating ailments such as stomach ulcers and eye irritation. 