Clinical Concerns Swim. Bike. Run. Repeat. Welcome to the world of injuries waiting to happen. The successful treatment of triathletes depends on many factors, but to keep things simple, the following will address the most common repetitive ailments you are likely to see with this patient demographic. The research shows some alarming numbers pertaining to shoulder pain. And competitive swimming has long been associated with shoulder pain because 90 percent of a swimmer’s propulsion comes from the upper extremities.
Practice Central Like many people, you might personally be a huge fan of Groupon, Angie’s List, and similar discount sites. You can use these for car detailing, housekeeping services, dining out, and many other things. It’s a great way to market new and small businesses—unless you work in healthcare. When we put chiropractic adjustments on the same playing field as a pedicure or car detailing service, how much value are we placing on chiropractic care in the minds of the public? No matter how you feel about that aspect, we are not allowed, as a profession, to dramatically discount our services.
Feature If the hypothesis that the professional class is the last to recover from a recession is true, then these survey results show that the chiropractic industry is on track for future growth. Key indicators are firming and economic prospects are improving. It has been about ten years since the 2008 recession caused the global economy to shift into a financial crisis.As a result, the U.S. adopted government programs to help get the economy back on track, and lower-wage positions were the first to enter back into the workforce.
In Focus A new conversation is on the table, one about new means of engagement between chiropractors and their patients, medical colleagues, and the public. This new conversation discusses chiropractic’s role in brain health and related stress. Most patients don’t understand such terms as subluxation or spinal misalignment but patients do understand what pain and stress feel like. This message was relayed by presenters at Life Chiropractic College West’s seventh annual The WAVE conference, Minds That Matter, held Aug. 4–6, 2017, in San Francisco.
Practice Central Imagine that you are interacting with a patient who is visibly upset. After a bad experience with her MD, this particular patient has come to your clinic for help. She had explained to her MD that her toes would sometimes turn blue. She needed someone to acknowledge that this was indeed the case, and listen to her concerns. Ostensibly, her MD had dismissed it as a matter of chance, and had sent her away fuming. Frustrated that her doctor had not taken her seriously, she is now in your office. When you find yourself in this position will you respond with your own frustration, or will you seize the opportunity to turn this patient into a raving fan?
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