Vol. 62 No. 3 Feb. 23, 2016

Automatic advantages

Money Management | Roboadvisors promise much, but you should know their limitations. With robots doing everything from stocking warehouse shelves to helping surgeons perform precision surgery, it’s no surprise that something called a “roboadvisor” has entered the arena of managing personal finances.

Cellular service

Research Results | Take a new look at fish oils. When most people think about fish oils or omega-3 fatty acids, the conversation generally centers on the impact they have in regard to cardiovascular health

Finding your niche

Feature |Additional education is a direct route to practice specialization. You can do a number of things to increase your competitiveness in a crowded market. Adding new equipment, profit centers, and additional modalities are common strategies many find effective.

From square one

Practice Central | Gain traction from preparing a world-class report of findings. In school you learn that a report of findings (ROF) should answer such questions as “what’s wrong,” “can you help,” “how much will it cost,” and “how long will it take.” But that model was taught to you because it's fast and easy to teach, not because it’s the most effective or efficient.

Short Takes

Clinical Concerns |Evaluation of functional leg-length discrepancy. Leg-length discrepancy (LLD) may affect as much as 60 to 90 percent of the population, which should be of great concern to chiropractors.

Tailored for teaching—Life West revamps delivery of care

In Focus | Life Chiropractic College West has undertaken a major project to re-envision and renovate its Life West Monte H. Greenawalt Health Center. This project is the brainchild of president Brian Kelly, DC, and the executive vice president of the health center, Timothy Gay, DC. The two worked closely with Glen David, CEO of Davlen Design, to create this extraordinary new facility.

The sharing economy

Marketing Matters |Learn the No. 1 reason chiropractic patients refer. Early in my practice I didn’t get referrals. Soon, it became clear the patients weren’t the reason referrals weren’t coming in but that I was the cause—and it was I who needed to change.