5 steps to marketing magic
Marketing Matters | Like most business owners, you want your practice to grow and prosper in the years to come. But with all the available options to help you market your business, it can be overwhelmingly difficult to choose from among them.All about branding
Student DC | After you open for business, if traffic isn't coming to you, then your marketing messages aren't creating interest or establishing your competitive advantage. The key to marketing, then, is to establish a brand for your practice.Bridging the gap
Clinical Concerns | Some patients need to be adjusted frequently to achieve desired results. At times, a little help between treatments can be beneficial. Kinesiology tape can assist in bridging this gap for patients with certain health conditions.Call to action
Feature | The right combination of today's technologies and traditional methods of marketing will help you find patients and keep them coming back.Health care IRS audit triggers: a taxing affair
Proactive measures can quell your fears of an IRS audit trigger, putting the necessary safeguards in place to protect your practice...If you don’t build it, they will come
Practice Central | Commit to airtight documentation or risk the future of your practice. Consider some of the following takeaways, from the OIG's recently published Work Plan.Mobility or stability?
Research Results | As manual therapists, the tendency for most DCs is to move the joint or muscle to make the area loose again, but this doesn’t get to the root of the problem. Uncovering the area that needs stabilization training is the key to relaxing the tightened mover muscles.Sweat the small stuff: How to assemble a top-notch staff
Practice Central | For most practices, it's safe to say nothing could be finer than a great hire. When you find a person to fill a position who performs well, integrates beautifully with the team, makes the job appear easier than it really is, and keeps you and your patients happy, you win.Working the room
Personal Growth | Have you ever noticed how some people have the ability to grab attention when they walk into a room full of strangers? There’s no mystery—it’s because of the way they look, act, and carry themselves.
