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Vol. 61, No. 2 Feb. 6, 2015

March 3, 2016

CHEC_02-15_cover


Aim for gains

Money Management | Proper tax planning is more critical in an era of higher taxes. These suggestions could save you thousands of dollars in investment taxes over the next several years.

Are you reaping all the benefits of kinesiology tape?

Research Results | Kinesio taping can help treat a wide array of conditions, but choosing the right tape and applying it properly are essential to realizing successful outcomes.

Enhanced visibility

Tech Talk | Learning a few basics about SEO can help improve your search rankings and, more importantly, get your information to the people who are looking for it.

Getting to the heart of the matter

Wellness Approach | How to respond to the idea that chronic illness can’t be cured, a mentality that creates both hopelessness and a dependency on prescription drugs.

Handing over the baton

Money Management | Prepare for a potential lease transfer by protecting yourself in writing.

Intensify time on treatment

Clinical Concerns | Focus your efforts with functional musculoskeletal assessment, which provides fundamental tools for doctors and chiropractors who want to reveal dysfunction quickly—ideally in just a few minutes.

Steer clear of these common marketing pitfalls

Chiro Biz Quiz | As you work to shine a spotlight on your practice’s strengths and offerings, avoid these marketing hazards to ensure your promotional efforts aren’t wasted.

Targeted treatment: The promise of personalized care through nutrigenetic testing

Feature | You wouldn’t go on a road trip without a map. In the same way, when you’re leading your patients along the route to wellness, it’s best to know where you’re going and how to get there.

Teach more, reach more

Marketing Matters | Teaching is the No. 1 marketing strategy of the modern age, and when done properly it is the most effective way to generate new patients and position yourself as a spine-care expert.

The infinite spring

Wellness Approach | Traditional Chinese medicine pioneered the science of today's wellness programs. If we reflect upon today’s wellness programs such as yoga, Pilates, massage, and diets, we see elements of what was being performed thousands of years ago in ancient China, now repackaged and modified to fit today’s modern world.

Value added

Practice Central | With diminished reimbursement rates that are likely here to stay, and other familiar challenges facing the profession, chiropractors who understand the power of product retailing will have a significant edge.

Your best bet

Money Management | Just as you help patients revolutionize their preconceived notions about healthcare, so too should you transform your own ideas about wealth and business growth.

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