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r 31, 2011 — Performance Health recently introduced a new, improved Biofreeze Pain Reliever. This new product will be available for purchase on Jan. 1, 2012.
“We took the #1 clinically used and recommended topical analgesic and improved it based on customer feedback. The result is a formula that is preferred by four out of five topical analgesic users.1 We made it better in three key ways,” stated Doug Stuckey, senior product manager, Performance Health. “First, we made the new formula more natural by adding an enhanced botanical blend and removing the paraben and propylene glycol. Next, we added two new effective skin conditioners so it applies easier and penetrates quickly. And finally, we created a colorless option for patients and practitioners who prefer dye-free products.”
New, improved Biofreeze is 100 percent paraben-free and propylene glycol-free, and is available in Green and Colorless (dye-free) versions. Its new botanical blend includes ilex, arnica, aloe, boswellia, calendula, green tea, burdock root, and lemon balm. The new product is available in both clinic-application and at-home sizes.
“Healthcare professionals rely on our market leading Biofreeze and Thera-Band brands because we provide much more than just effective, professional quality products,” continued Stuckey. “We support our healthcare partners with free practice-building programs, national brand awareness programs, clinical evidence for our products and patient education tools. This is what truly makes our brands special.”
Source: Performance Health, www.biofreeze.com
Reference
1Decision Analyst, a leading, global marketing research and analytical consulting firm, conducted a detailed at-home use study with current Biofreeze users. In the study, New and Improved Biofreeze was tested blindly among regular users of topical analgesics. The study demonstrated that the new formula is preferred by 4 out of 5 users.
